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Plain Language Guidance

Advertising FAQ's: A Guide for Small Business

Date
What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act : Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...

Announced Actions for January 9, 1998

Date
Consent agreements given final approval: Following a public comment period, the Commission has made final consent agreements with the following entities: Toyota Motor Sales, U.S.A., Inc.; Volkswagen...
Oct03

Public Forum on Vehicle Buyback Disclosures

On November 8, 1995, a number of consumer groups filed a petition asking the Commission to look into whether vehicles bought back under state lemon laws are being resold without disclosing to...

Jerry's Ford Sales, Inc.

Date
The Federal Trade Commission has given final approval to a consent agreement with Jerry C. Cohen and the three northern Virginia automobile dealerships of which he is president and CEO -- Jerry's Ford...

Advertising of Warranties and Guarantees

Rule Updated Date
The Advertising of Warranties and Guarantees Guides help advertisers avoid unfair or deceptive practices in the advertising of warranties and guarantees. The Guides provide examples of disclosures...