Guides for the Use of Environmental Marketing Claims ("Environmental Guides" or "Green Guides")

16 CFR Part 260

Rule Summary:

The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:

  1. general principles that apply to all environmental marketing claims;
  2. how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and
  3. how marketers can qualify their claims to avoid deceiving consumers.

For more information, check out the Business Center's Environmental Marketing page.

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