Guinness PLC, Grand Metropolitan PLC, and Diageo PLC, In the Matter of

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In the Matter of Guinness PLC, Grand Metropolitan PLC, and Diageo PLC
FTC Matter/File Number:

9710081

Docket Number:

C-3801

Enforcement Type:

Part 2 Consents

Case Summary

The complaint accompanying the proposed consent order alleged that the merger between Guinness and Grand Metropolitan PLC would eliminate substantial competition between the two firms in the sale and distribution of premium Scotch and premium gin in the U.S. The order requires the divestiture of Dewar's Scotch, Bombay gin, and Bombay Sapphire gin brands worldwide to acquirers pre-approved by the Commission.