Diageo PLC and Vivendi Universal S.A., In the Matter of

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In the Matter of Diageo PLC and Vivendi Universal S.A.
FTC Matter/File Number:


Docket Number:


Enforcement Type:

Federal Injunctions

Case Summary

The Commission authorized staff to file a motion for a preliminary injunction to block the proposed acquisition of Vivendi Universal S.A.’s Seagram Wine and Spirits Business on grounds that the transaction, would not only combine the second- and third-largest rum producers in the U.S. eliminating actual competition between the firms, but could also create higher prices for consumers of rum. A consent order permitted the acquisition, with certain conditions.