Tag: Advertising and Marketing

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FTC watchers will remember Phillip A. Flora.  In the first case of its kind, the FTC alleged that Mr. Flora was a One-Man Message Machine, churning out a “mind-boggling” number of unsolicited commercial text messages pitching mortgage modification services.  How many did he send? ...
It’s not likely your favorite sommelier stocks it, but Four Loko — a supersized, high-alcohol, fruit-flavored, carbonated malt beverage — is a well-known drink in certain circles.
The FTC’s settlement with Reebok requires the company to get their ad claims in shape and works out a $25 million refund program for people who bought EasyTone and RunTone shoes and apparel. Of course, the terms of the lawsuit apply only to Reebok, but experienced advertisers...
An operator who allegedly sent millions of illegal spam text messages to consumers is banned from sending any unsolicited text messages, under a settlement agreement with the Federal Trade Commission entered by a federal court.
Shape up your substantiation or tone down your ads. That’s the message marketers should take from the FTC’s $25 million settlement with Reebok for false and unsubstantiated claims for the company’s EasyTone and RunTone toning shoes.
In its ongoing effort to stem overhyped advertising claims, the Federal Trade Commission announced that Reebok International Ltd.
According to the Consumer Services Protection Commission’s website, it’s a “National consumer protection agency and works For the Consumer to help avoid fraud, deception, and/or unfair business practices in the financial assistance marketplace.” The site went on to talk about the...
If you’re reading this, then you appreciate that a government site can offer timely information, relevant analysis and — on a good day — maybe even a little wit.  And your business probably has an interest in data protection, computer security or online marketing.  Today, what...
The Children’s Online Privacy Protection Rule took effect more than a decade ago — a lifetime in tech years. That’s why the FTC asked for feedback on whether developments in the online world warranted changes to the Rule.
Launching this year’s We Don’t Serve Teens campaign, the FTC and a coalition of private and public groups have materials available for businesses, parents, and others that support the legal drinking age of 21. If you’re an alcohol retailer — or have clients in the industry — you know...
Here’s how AcneApp and Acne Pwner were supposed to work.  Buyers downloaded the apps from their favorite app store.  After selecting a light — blue to fight bacteria or red to heal, some ads said — they rested their smartphone against their skin.
According to the ads, if you “carry on with your normal lifestyle” while wearing the Bio-Slim Patch, “repulsive, excess ugly fatty tissue will disappear at a spectacular rate.” (And by you, we don’t mean you, of course.)  Promotions for Chinese Diet Tea promised similar miracles: “...
It used to be that the biggest issues at back-to-school time were finding everything on the school supplies list and remembering who likes the crusts cut off the brown bag PB&J.  But nowadays, responsible adults need to consider the risks if children’s personal information — like...
That email claiming to be from the FTC saying your business has complaints against it? It’s not from us. It’s a malicious hoax that may install malware on your computer if you click on it. What should you do? Delete it.  Don’t open it.  Don’t click the links.
Two announcements today underscore a key FTC enforcement priority:  getting money back for people deceived by companies’ illegal practices. More than 110,000 refund checks totaling about $1.9 million are in the mail to loan applicants who were tricked into paying for a separate debit...

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