Etail dEtails
Seminar on Internet Marketing

Presented by the Federal Trade Commission
and the Electronic Retailing Association

 

The Federal Trade Commission (FTC) and the Electronic Retailing Association (ERA) present a one-day seminar for Internet retailers, marketers and suppliers on applying offline rules and regulations online. The seminar, led by FTC staff, is designed to ensure e-tailers understand and comply with the FTC rules regarding e-tailing. The first seminar was held on January 30, 2001 at the Ritz-Carlton, Tysons Corner, Virginia. Additional seminars are planned for the future. Check this site often for updates.
Cart logo Agenda (1/30/01) [PDF only]
Cart logo Welcome Letter (1/30/01) [PDF only]
Elaine E. Kolish, Associate Director, Division of Enforcement, FTC
Elissa Matulis Myers, President and CEO, ERA
Cart logo News Release (1/10/01)
Cart logo News Release (1/30/01)
Cart logo Presentations (click on link to download the PowerPoint Show)
Truth in Advertising for EBusiness: Lesley Fair, Division of Advertising Practices, BCP, FTC
Dot-Com Disclosures: Pablo Zylberglait, Division of Advertising Practices, BCP, FTC
Negative Options & Rebate Offers: Lemuel Dowdy, Division of Enforcement, BCP, FTC
Warranties & Guarantees: Phyllis Marcus, Division of Enforcement, BCP, FTC
Online Order Fulfillment: Heather Hippsley, Division of Enforcement, BCP, FTC
Avoiding Privacy Gaffes: Ari Schwartz, Center for Democracy and Technology
Primer on Privacy: Dana Rosenfeld, Bureau of Consumer Protection, FTC
 

Cart logo

Presenter Biographies [PDF only]

Jodie Bernstein, Director, Bureau of Consumer Protection, FTC
Lemuel Dowdy, Attorney, Division of Enforcement, BCP, FTC
Lesley Fair, Attorney, Division of Advertising Practices, BCP, FTC
Michael Ferrell, Partner, Venable Baetjer Howard & Civiletti LLP
Jeffrey Giordano, Chairman, ERA; President, Media Solution Services-Bounty SCA Worldwide
Heather Hippsley, Assistant Director, Division of Enforcement, BCP, FTC
Elaine Kolish, Associate Director, Division of Enforcement, BCP, FTC
Rick Lane, Director, eCommerce & Internet Technology, US Chamber of Commerce
Phyllis Marcus, Division of Enforcement, BCP, FTC
Elissa Myers, President & CEO, ERA
Dana Rosenfeld, Assistant Director, Bureau of Consumer Protection, FTC
Ari Schwartz, Senior Policy Advisor, Center for Democracy and Technology
Orson Swindle, Commissioner, FTC
David Thomas, Director, Office of Congressional Relations, FTC
Donald Upson, Secretary of Technology, Commonwealth of Virginia
Pablo Zylberglait, Attorney, Division of Advertising Practices, BCP, FTC

Cart logo

Business Education Materials

A Businessperson's Guide to Federal Warranty Law [TEXT]
Advertising and Marketing on the Internet: The Rules of the Road [TEXT] [PDF]
Frequently Asked Advertising Questions: A Guide for Small Business [TEXT] [PDF]
Big Print. Little Print. What's the Deal? How to Disclose the Details [TEXT] [PDF]
A Business Guide to the Mail and Telephone Order Merchandise Rule [TEXT] [PDF]
Dot Com Disclosures: Information About Online Advertising
-
 [PDF]
How to Comply With The Children's Online Privacy Protection Rule [TEXT] [PDF]
Selling on the Internet: Prompt Delivery Rules  [TEXT] [PDF]
Writing Readable Warranties [TEXT]