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In October 2014, the FTC charged Gerber Products Co. with deceptively advertising that feeding its Good Start Gentle formula to infants with a family history of allergies prevents or reduces the risk that they will develop allergies. The FTC also alleged that Gerber falsely advertised Good Start...
April 4, 2019
The staff of the Federal Trade Commission examined consumer protection issues related to video game loot boxes at a public workshop on August 7, 2019, in Washington, DC. Loot boxes are in-game rewards that contain a random assortment of virtual items (loot) to assist a player advance in the online...
Case: Amazon.com, Inc.
Case: NourishLife, LLC
Case: Wordsmart Corporation
Press Release: FTC Alerts Major Retailers to Concerns About Concussion Protection Claims for Athletic Mouthguards Made on Websites
Staff of the Federal Trade Commission has sent letters to five major retailers , alerting them to concerns about whether there is adequate substantiation for concussion-protection claims made for athletic mouthguards sold on their web sites. “Given all of the news reports in the past few years...
Closing Letter: Summers Laboratories (Triple Paste)
March 31, 2014
Case: Apple Inc.
Closing Letter: Advance Your Child LLC
September 27, 2013
Closing Letter: Toy Quest, Inc.
June 28, 2013
Press Release: FTC Votes Unanimously to Retain July 1 Date for Implementation of the Updated Children's Online Privacy Protection Rule
The Federal Trade Commission voted unanimously to retain the July 1, 2013 date for implementation of the updated Children’s Online Privacy Protection Rule. In a letter to industry organizations that had requested that the Commission reconsider the July 1 date, the Commission noted that...
Keeping Up With Kids’ Apps graphic – click the image to view full-size. The graphic is also available in a Spanish version . For parents, the growing universe of mobile applications targeted at kids can be overwhelming. Knowing which app is the right fit for your family poses a major challenge to...
Press Release: FTC Undercover Shopper Survey on Entertainment Ratings Enforcement Finds Compliance Highest Among Video Game Sellers and Movie Theaters
A Federal Trade Commission undercover shopper survey found that video game retailers continue to enforce age-based ratings, while movie theaters have made marked improvement in box office enforcement. Only 13 percent of underage shoppers were able to purchase M-rated video games, while a historic...
Closing Letter: Munchkin, Inc.
February 19, 2013
Press Release: FTC Approves Final Order Settling Charges Against Marketer Brain-Pad, Inc. for Allegedly Deceptive Claims that Its Mouthguards Can Reduce Risk of Concussions
Following a public comment period, the Federal Trade Commission finalized an order settling charges that mouthguard marketer Brain-Pad, Inc. and its President Joseph Manzo made deceptive claims that their mouthguards reduce the risk of concussions from lower-jaw impacts, reduce the risk of...
Case: Brain-Pad, Inc.
Case: NBTY, Inc., et al.
May 30, 2012
The Federal Trade Commission hosted a one-day public workshop to consider the need for new guidance concerning advertising and privacy disclosures in today's online and mobile environments. The workshop addressed online disclosure challenges, including making clear and conspicuous disclosures in...
Press Release: FTC Orders Alcoholic Beverage Manufacturers to Provide Data for Agency's Fourth Major Study on Alcohol Advertising
The Federal Trade Commission has required 14 major alcoholic beverage advertisers to provide information for the agency’s fourth major study on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by beer, wine, and distilled spirits...
Closing Letter: Dean Foods Company / WhiteWave Foods Company
December 13, 2011
Closing Letter: Razor USA LLC (CARU referral)
October 13, 2011
Press Release: FTC Seeks Public Comment on Proposed Information Requests to Alcohol Beverage Manufacturers
The Federal Trade Commission plans to begin a study of the self-regulatory efforts of the alcoholic beverage industry. This will serve as the basis for the FTC’s fourth major report on the effectiveness of voluntary industry guidelines for reducing advertising and marketing to underage audiences by...
Case: EchoMetrix, Inc.
Press Release: FTC Investigation of Ad Claims that Rice Krispies Benefits Children's Immunity Leads to Stronger Order Against Kellogg
Leading cereal maker Kellogg Company has agreed to new advertising restrictions to resolve a Federal Trade Commission investigation into questionable immunity-related claims for Rice Krispies cereal. This is the second time in the last year that the FTC has taken action against the company. “We...
June 2, 2010
The FTC hosted a public roundtable to explore whether to update the Children’s Online Privacy Protection Rule. The Rule was enacted in 2000 and requires Web site operators to obtain parental consent before collecting, using, or disclosing personal information from children under 13.
Press Release: FTC Warns Marketers of Children's Omega-3 Fatty Acid Supplements That Claims About Brain and Vision Benefits May Be Deceptive
The Federal Trade Commission has sent letters to 11 companies that promote various Omega-3 fatty acid supplements, telling them they should review their product packaging and labeling to make sure they do not violate federal law by making baseless claims about how the supplements benefit children’s...
Public Event: Sizing Up Food Marketing and Childhood Obesity
December 15, 2009
The Federal Trade Commission will host a public forum on December 15, 2009, titled “Sizing Up Food Marketing and Childhood Obesity.” The forum will assemble industry representatives, federal regulators, consumer groups, scientific researchers, and legal scholars to discuss issues related to food...
Closing Letter: Northwest Natural Products, Inc.
October 30, 2009
Following a public comment period, the Commission has approved a final consent order in the matter of Kellogg Company and authorized the staff to provide responses to the commenters of record. The FTC’s complaint charged that Kellogg’s advertising claims touting a breakfast of Frosted Mini-Wheats...
Closing Letter: Baby Bee Bright Corporation
March 23, 2009
Public Event: Ad It Up! Kids in a Commercial World
March 12, 2009
The Federal Trade Commission staff will host a forum on March 12, 2009 to gather input for its advertising literacy initiative, which will educate and empower tweens to be better informed consumers of information. At the forum, experts on advertising and marketing to kids will discuss a range of...