Guidance

The Business Center provides plain-language guidance to help businesses understand their responsibilities and comply with the law.

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Mobile Health App Developers: FTC Best Practices

When developing a health app, sound privacy and security practices are key to consumer confidence. Here are some best practices to help you build privacy and security into your app. These...

Native Advertising: A Guide for Businesses

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature...

Offering Layaways

Will that be cash or credit? How about layaway? For retailers that offer customers a layaway option, this guide includes a layaway disclosure checklist and sample receipt.

Online Charitable Giving Portals

Online charitable giving portals must ensure that their efforts to provide more giving options do not inadvertently create donor confusion or violate advertising law principles. Here’s some...

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