Guidance

The Business Center provides plain-language guidance to help businesses understand their responsibilities and comply with the law.

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Multilevel Marketing

There are multi-level marketing plans – and then there are pyramid schemes. Before signing on the dotted line, study the company’s track record, ask lots of questions, and seek out independent...

Native Advertising: A Guide for Businesses

Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature...

Offering Layaways

Will that be cash or credit? How about layaway? For retailers that offer customers a layaway option, this guide includes a layaway disclosure checklist and sample receipt.

Screening Advertisements: A Guide for The Media

Do you know the buzz words that may be a tip-off to a rip-off? By spotting – and stopping – deceptive ads before they run in your publication or on your station, your sales staff can help...

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