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Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective disclosures online.

The staff of the Federal Trade Commission publishes its staff compliance guidelines for the Used Car Rule to provide assistance to industry members. The views expressed in the guidelines are those of the staff only. They have not been approved or adopted by the Commission and are not binding on the Commission. However, the guidelines will serve as enforcement criteria for the staff in assessing compliance with the trade regulation rule.

Analysis of Public Comments and Final Staff Compliance Guidelines

Thinking about buying a franchise? Investigate before you invest. Before you sign on the dotted line, read this guide for advice on evaluating franchise opportunities.

Promoters of fraudulent business opportunities run ads where their targets are likely to see them: in daily and weekly newspapers, in magazines, and on the Internet. Advertising sales staff with a well-trained eye can recognize – and reject – ads promoting bogus promotions.

Advertising on the Internet? The rules that apply to other forms of advertising apply to online marketing, too. These standards protect businesses and consumers – and help maintain the credibility of the Internet as an advertising medium.

Does your company advertise consumer leases? This publication focuses on your legal obligations under the Consumer Leasing Act and Regulation M.

Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.

Explains the new portion of the FTC’s Jewelry Guide that discusses requirements for jewelry sellers when marking and advertising platinum jewelry and disclosures concerning products alloyed with non-precious metals.

Get answers to frequently asked questions about the Amended Franchise Rule, 16 C.F.R. Part 436

The Used Car Rule requires auto dealers to display on used cars a window sticker called a Buyers Guide with important information for consumers. The FTC revised the Used Car Rule in 2016. Here are answers to questions we’ve heard about complying with the revised Rule.

App developers: How does your app size up? Have your built security in from the start? The FTC has a dozen tips to help you develop kick-app security for your product.

Even though the FTC has rescinded its Nursery Guides, established truth-in-advertising standards still apply to the sale of trees, shrubs, and other products used for outdoor planting. Industry members also should consider long-standing FTC guidance regarding products collected from the wild state.

Ads for business opportunities doing medical billing may sound like the perfect work-at-home option, but beware. The reality is that few people who pay for medical billing opportunities make any money.

Some resumes list credentials — like a college degree or professional certification — that sound credible, but were bought from “diploma mills.” Human resources professionals need to educate themselves on the steps to take to suss out suspect degrees.

If employers use background checks in making personnel decisions, they must comply with the Fair Credit Reporting Act and laws that protect people from discrimination. The FTC and EEOC have tips for businesses on the lawful use of background information.

If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure must be clear and conspicuous. Read more about why fine print is not so fine in advertising and what you need to do to disclose the details of the deal.

Thinking about investing in a bizopp? The FTC’s Business Opportunity Rule requires companies to disclose key information before you buy. Follow these tips to avoid a bizopp rip-off.

Do you have questions about multi-level marketing? The FTC staff has guidance to help members of the MLM industry apply core consumer protection principles to their business practices.

Do you sell products by mail, by phone, or online? This publication discusses what the FTC's Mail Order Rule covers, offers how-to compliance advice, answers common questions, explains where to go for more information – and includes a copy of the Rule.

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The Consumer Review Fairness Act (CRFA) protects people’s ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. Is your company complying? Contracts that prohibit honest reviews, or threaten legal action over them, harm...
General Environmental Benefit Claims Marketers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly." Broad claims are difficult to substantiate, if not impossible. Marketers should qualify general claims with specific environmental benefits...
A GUIDE FOR BUSINESS AND PARENTS AND SMALL ENTITY COMPLIANCE GUIDE The following FAQs are intended to supplement the compliance materials available on the FTC website. In addition, you may send questions or comments to the FTC staff’s COPPA mailbox, ...
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the...
Start with Security: A Guide for Business offers tips for any business wanting to implement sound data security. For health app developers, here’s tailored advice and additional questions to ask. Minimize data....
What Are the Laws? Which Laws Apply to My Mobile Heath App? Glossary What are the Laws? Does your mobile app collect, create, or share consumer information? Does it diagnose or treat a disease or...
When is a tenant background screening company a “consumer reporting agency”? Background screening reports are “consumer reports” under the FCRA when they serve as a factor in determining a person’s eligibility for housing, employment, credit, insurance, or other purposes and they include...
When is an employment background screening company a “consumer reporting agency”? Background screening reports are “consumer reports” under the FCRA when they serve as a factor in determining a person’s eligibility for employment, credit, insurance, housing, or other purposes and they include...
When managing your network, developing an app, or even organizing paper files, sound security is no accident. Companies that consider security from the start assess their options and make reasonable choices based on the nature of their business and the sensitivity of the information involved...
You just learned that your business experienced a data breach. Whether hackers took personal information from your corporate server, an insider stole customer information, or information was inadvertently exposed on your company’s website, you are probably wondering what to do next. What steps...
Many companies collect personal information from their customers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers. The Gramm-Leach-Bliley (GLB) Act requires companies defined under the law as “financial...
ABOUT THE GLB ACT The Gramm-Leach-Bliley Act was enacted on November 12, 1999. In addition to reforming the financial services industry, the Act addressed concerns relating to consumer financial privacy. The Gramm-Leach-Bliley Act required the Federal Trade Commission (FTC) and other government...
An estimated nine million Americans have their identities stolen each year. Identity thieves may drain accounts, damage credit, and even put medical treatment at risk. The cost to business — left with unpaid bills racked up by scam artists — can be staggering, too. The Red Flags Rule...
More and more, personal medical information is online. For most hospitals, doctors’ offices, and insurance companies, the Health Insurance Portability and Accountability Act (HIPAA) governs the privacy and security of health records stored online. But many web-based businesses that collect people’s...
Start with Security: A Guide for Business offers tips for any business wanting to implement sound data security. For health app developers, here’s tailored advice and additional questions to ask. Minimize data....
Businesses can use a registered identification number (RN) in place of a company name on the required label. Businesses can apply to the FTC for an RN or to update an existing RN, free of charge. An RN is not required.
1) What is an RN? RN stands for Registered Identification Number. It is a number issued by the FTC to U.S. businesses that manufacture, import, distribute, or sell products covered by the Textile, Wool, and Fur Acts. Businesses can use this number on product labels instead of the company name. 2)...
§ 23.0 Scope and application. § 23.1 Deception (general). § 23.2 Misleading illustrations...