Endorsements

Do you use endorsements in your marketing? Do they meet the standards of the FTC Act and the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising (Endorsement Guides)? Find out more by consulting FTC compliance resources.

Guidance

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers.