Tag: Bureau of Consumer Protection

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A summary of the results of a small-scale study to validate the final set of changes to the prototype privacy notice.
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...
COPPA compliance survey reviewing information collection practices at 144 children's Web sites.
To learn more about the mobile payments industry and its effects on consumers, the FTC convened a workshop on April 26, 2012. For purposes of the workshop and this report, staff took a very broad view of mobile payments and included technologies and products in which a payment is made...
An FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers thought about ads for replacement...

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