Tag: Bureau of Consumer Protection

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If you have new research you’d like to present at PrivacyCon – the FTC’s January 14, 2016, national conference to explore trends in data security and consumer privacy – we need to hear from you by midnight tonight.
The FTC has gone to court hundreds of times to stop allegedly misleading weight loss claims and Roca Labs’ “gastric bypass alternative” promises are no exception. But other parts of the complaint – including a count challenging the defendants’ use of consumer gag clauses as an unfair...
Shopping for an appliance or used car? The FTC has tips for consumers. What about when entrepreneurs are in the market for a franchise? We’ve got you covered there, too, with a recently updated publication, A Consumer’s Guide to Buying a Franchise.
Baseball lore has it that Hall of Famer Ted Williams’ eyesight was so acute he could see the seams on a fastball. Developers of an app called Ultimeyes claimed that using their product “gives baseball players superhuman vision.” For some of us though, a daily task like reading a menu...
The Fair Credit Reporting Act isn’t just about credit. If your company uses background checks in making personnel decisions, the FTC reminds you of your obligations under the FCRA. In honor of Throwback Thursday, here’s an unconventional old-school summary of key requirements under...
Tricolor Auto Acceptance’s multi-hued name may be particularly appropriate. According to an FTC lawsuit, the company’s violations of the Fair Credit Reporting Act were enough to make consumers see red, feel blue, and perhaps lose some green in the process.
You don’t need to go to a water park to see performing seals. You can spot them on websites where they perform the function of conveying information about the purported environmental benefits of products. But do the groups offering those seals – and the companies that display them –...
When the conversation turns to health, the word “homeopathy” often pops up. But what is homeopathy? What does the consumer marketplace look like? And how does the FTC’s long-standing substantiation doctrine apply to claims for OTC products advertised as homeopathic? That's the topic...
If there’s a material connection between a marketer and an endorser, disclose it. That’s been the FTC standard for decades and it didn't change when marketing moved to social media. The FTC’s proposed settlement with online entertainment network Machinima illustrates missteps that...
Does your company use background checks in evaluating job applicants? If so, are you complying with the Fair Credit Reporting Act’s notice, consent, and disclosure requirements? A closing letter the FTC staff sent to California Health & Wellness elaborates on the applicability –...
The FTC’s first Start with Security conference – the latest in a line of initiatives emphasizing the importance of data security – kicks off on Wednesday, September 9th, in San Francisco in cooperation with UC Hastings College of the Law. Not able to be there in person? Don’t worry....
What information are kids’ app developers collecting, who are they sharing it with, and what are they telling parents about their practices? The FTC staff first asked those questions in 2012. Fast forward three years, and how have things changed? According to the FTC’s Office of...
It’s one thing to create buzz about a product. But fail to disclose a material connection between an endorser and an advertiser and that buzz can wind up stinging you. That’s the message of an FTC lawsuit against Machinima, a top entertainment network on YouTube that specializes in...
It’s called PrivacyCon and the first-of-its-kind FTC event is scheduled for January 14, 2016.
Marketers of Vemma juice drinks went to college campuses and elsewhere to recruit “affiliates” for their “opportunity.” Affiliates were encouraged to recruit more affiliates, who in turn would recruit more affiliates, who in turn . . . . You get the picture: Lather, rinse, repeat...
Last year the FTC received 280,998 complaints about questionable debt collection practices. We think consumers and responsible members of the industry can agree that number is higher than it should be. The FTC is fighting that battle on three fronts. We’ve brought dozens of cases –...
FTC watchers and data security mavens, it’s the decision you’ve been waiting for. The United States Court of Appeals for the Third Circuit has issued a ruling in the Commission’s favor in FTC v. Wyndham Worldwide Corporation.
It doesn’t take much to convince us we need something new for the shoe closet – and our vintage high-tops and periwinkle platforms stand as a silent testament to that. But an ultraviolet light contraption advertised to kill germs, fungus, and bacteria, including MRSA, inside shoes? An...
You’ve read Start with Security: A Guide for Business, the new brochure about the FTC’s 53 data security settlements. You’ve digested the lessons learned from those cases. The next step: applying them at your company. The FTC has an easy way to get the ball rolling.
The classic 40s movie An Email to Three Wives, the R&B hit Take an Email, Maria, and C.S. Lewis’ The Screwtape Emails. The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy.

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