Tag: Advertising and Marketing Basics

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La Comisión Federal de Comercio (FTC, por su sigla en inglés) publicó su cuarto importante estudio sobre el cumplimiento de las pautas de autorregulación del sector de bebidas alcohólicas, incluidas las pautas diseñadas para tratar las preocupaciones relacionadas con el acceso de los jóvenes al...
The Federal Trade Commission released its fourth major study on alcohol industry compliance with self-regulatory guidelines, including those designed to address concerns about youth access to alcohol marketing.
The Federal Trade Commission testified before Congress today on actions it has taken to help ensure that concussion protection claims made for football helmets and other sports equipment are truthful and supported by reliable scientific evidence.
A federal court has ordered marketers of bogus diabetes remedies to pay for violating Section 5 of the FTC Act.
As part of its ongoing crackdown on misleading endorsements in advertising, the Federal Trade Commission has charged the home security company ADT LLC with misrepresenting that paid endorsements from safety and technology experts were  independent reviews.
The Federal Trade Commission is mailing refund checks totaling more than $1.8 million to 433 consumers who were victimized by a scam that promoted video rental machines as a business opportunity.
Nissan North America, Inc., and an advertising agency that designed television ads for the mid-sized Nissan Frontier pickup truck have agreed to settle Federal Trade Commission charges of deceptive advertising for a 30-second ad showing a Frontier pushing a dune buggy up a steep hill, something the...
WHAT: The Federal Trade Commission will hold a press conference on Tuesday, January 7, 2014, at 11:00 a.m. ET, to announce an initiative against deceptive advertising of weight-loss products. WHO: Jessica Rich, Director, FTC Bureau of Consumer Protection WHEN:
A company that allegedly misrepresented the minutes provided by its pre-paid calling cards will be barred from making such deceptive claims under a settlement with the Federal Trade Commission.
As part of the Federal Trade Commission’s systematic review of all of the agency’s rules and guides, the FTC staff issued a report on proposed amendments to the Mail or Telephone Order Merchandise Rule, and the Commission is seeking public comment on the report.
The Federal Trade Commission today released new guidance for mobile and other online advertisers that explains how to make disclosures clear and conspicuous to avoid deception.
National Collector’s Mint Inc., which sold 9/11-related coins and collectibles, including an “exclusively authorized” commemorative honoring the 10th anniversary of the September 11, 2001 attacks, has agreed to pay $750,000 to settle Federal Trade Commission charges that it deceived consumers,...
The Federal Trade Commission has warned 22 hotel operators that their online reservation sites may violate the law by providing a deceptively low estimate of what consumers can expect to pay for their hotel rooms.
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...
On May 2-3, 2011, the Federal Trade Commission will host a public workshop in Chicago to examine what more can be done to protect consumers from lottery, prize, and sweepstakes scams, and other scams that use money transfers through companies like MoneyGram and Western Union as the method of...
The Federal Trade Commission will host a forum on May 11, 2011, in Washington, DC, examining how the government, businesses, and consumer protection organizations can work together to prevent consumers from being hit with unauthorized third-party charges on their phone bills, a practice known as “...
The Federal Trade Commission will host a workshop on January 25, 2007, in Washington, DC, to analyze the marketing of goods and services through offers with negative option features. The workshop, which will bring together consumer representatives, academics, and industry leaders, will address the...

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