Tag: Advertising and Marketing Basics

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A federal court has granted a preliminary injunction requested by the Federal Trade Commission, temporarily halting the deceptive practices of academic journal publishers charged by the agency with making false claims about their journals and academic conferences, and hiding their publishing fees,...
Starting today, the Federal Trade Commission is mailing 173,000 refund checks totaling more than $49 million to students in compensation for DeVry University’s allegedly misleading ads, which the Commission alleged deceived students about their likelihood of finding jobs in their field of study and...
The marketers of two app-supported smartphone accessories, marketed to accurately measure consumers’ blood alcohol content (BAC), have agreed to settle Federal Trade Commission charges that they lacked scientific evidence to back up their advertising claims.
A new issue paper authored by an FTC staff economist concludes that consumers are likely being harmed by the hotel industry practice of disclosing mandatory resort fees separate from posted room rates, without first disclosing the total price.
DeVry University and its parent company have agreed to a $100 million settlement of a Federal Trade Commission lawsuit alleging that they misled prospective students with ads that touted high employment success rates and income levels upon graduation. The FTC settlement secures significant...
Following a public comment period, the Federal Trade Commission has approved a final consent order with Mars Petcare U.S. settling charges that the company falsely advertised specific health benefits of its Eukanuba brand dog food.
The Federal Trade Commission today announced that it is issuing a second Federal Register notice on proposed compulsory process orders to marketers of electronic cigarettes to provide information about their sales and marketing expenditures, and is seeking clearance from the Office of Management...
La Comisión Federal de Comercio (FTC, por su sigla en inglés) está enviando por correo 6,192 cheques de reembolso por una suma total que supera los $1.3 millones de dólares a la gente que fue defraudada por Oro Marketing, Inc., un esquema de telemercadeo dirigido contra consumidores...
The Federal Trade Commission is mailing 6,192 refund checks totaling more than $1.3 million to people defrauded by Oro Marketing, Inc., a telemarketing scheme that targeted Spanish-speakers with false promises that they could make money by reselling high-end goods such as Gucci and Ralph Lauren....
The Federal Trade Commission has charged the publisher of hundreds of purported online academic journals with deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars.
The FTC and State of Florida have taken action against defendants who ran an international tech support operation and allegedly misrepresented to consumers that malware or hackers had compromised their computers and that the operation was associated with or certified by Microsoft and Apple to fix...
The Federal Trade Commission will host a public workshop on Sept. 15, 2016, to examine the testing and evaluation of disclosures that companies make to consumers about advertising claims, privacy practices, and other information. The workshop, called “Putting Disclosures to the Test,” is aimed at...
El personal de la Comisión Federal de Comercio (FTC, por su sigla en inglés) ha enviado 45 cartas a profesionales que prescriben lentes de contacto y a 10 vendedores de lentes de contacto advirtiéndoles la posib
Federal Trade Commission staff has sent 45 letters to contact lens prescribers and 10 to contact lens sellers warning them of potential violations of the agency’s
La Comisión Federal de Comercio (FTC, por su sigla en inglés) ha presentado una demanda contra los operadores de DeVry University alegando que los anuncios de DeVry engañaron a los consumidores respecto de la probabilidad de que los estudiantes pudieran encontrar trabajo en sus respectivos campos...
Note: A conference call for media with FTC Chairwoman Edith Ramirez and Under Secretary of Education Ted Mitchell was held: Date: Jan. 27, 2016 Time: 1 p.m. ET Ramirez, Mitchell and FTC and Department of Education staff took questions from the media about their actions.
Company advertises discounted monthly prices, fails to tell consumers about 2-year contract obligation...
After reviewing numerous national television and print advertisements, staff of the Federal Trade Commission has sent warning letters to more than 60 companies – including 20 of the 100 largest advertisers in the country – that failed to make adequate disclosures in their television and print ads....
A company that  provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those companies’ products were made in the United States, or...
Following a public comment period, the Federal Trade Commission has approved final consent orders settling charges that Nissan North America, Inc. and advertising agency TBWA Worldwide, Inc. deceptively advertised a Nissan Frontier truck pushing a dune buggy up a steep hill, something

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