Tag: Advertising and Marketing Basics

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Filtering by content type: Plain Language Guidance

For years, the Federal Trade Commission’s Nursery Guides offered insights to industry members into how the FTC Act’s prohibition on deceptive and unfair practices applied to their business. The Guides specifically addressed the marketing and sale of trees, shrubs, vines, biennials and...
If you own a small business or are part of a non-profit organization, you spend a lot of time and effort making sure the organization works well. But when scammers go after your organization, it can hurt your reputation and your bottom line. Your best protection? Learn the signs of...
Multi-level marketing is a diverse and varied industry, employing many different structures and methods of selling. Although there may be significant differences in how multi-level marketers sell their products or services, core consumer protection principles are applicable to every...
The Consumer Review Fairness Act (CRFA) protects people’s ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. Is your company complying?Contracts that prohibit honest reviews, or threaten legal action over...
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising.  One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  But...
 Table of ContentsState law (the Uniform Commercial Code). Sections 2-314 & 2-315. Section 2-313.IntroductionFor the full legal texts listed below, consult the supplement to this manual.Understanding the Magnuson-Moss Warranty Act
If you sell business opportunities, take this opportunity to find out more about your compliance obligations. The Federal Trade Commission, the nation's consumer protection agency, has revised the Business Opportunity Rule to make it easier for people to get the information they need...
IntroductionHow to Comply With the RuleQuestions and Answers About the RuleWhere to Go For HelpPart 435 -- Mail, Internet, or Telephone Order Merchandise Rule
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business...
Table of Contents Introduction All Purpose Advertising Screening Tips Get-Rich Quick Schemes Weight Loss Fraud Health Fraud Credit Repair and Loan Scams Travel/Vacation Fraud
If you’re a hiring manager or human resources professional, chances are you review applications and resumes from people who want to work for your organization or who want to be promoted. Some applicants may list credentials — like a bachelor’s, master’s, or doctoral degree, or a...
What truth-in-advertising rules apply to advertisers?Under the Federal Trade Commission Act:Advertising must be truthful and non-deceptive;Advertisers must have evidence to back up their claims; andAdvertisements cannot be unfair.Additional laws apply to ads for specialized products...
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to...
How to Disclose the Details Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-...