Tag: Advertising and Marketing Basics
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Filtering by content type: Press Release
The Federal Trade Commission will host a workshop on January 25, 2007, in Washington, DC, to analyze the marketing of goods and services through offers with negative option features. The workshop, which will bring together consumer representatives, academics, and industry leaders, will address the...
Filtering by content type: Plain Language Guidance
Table of Contents
Introduction
All Purpose Advertising Screening Tips
Get-Rich Quick Schemes
Weight Loss Fraud
Health Fraud
Credit Repair and Loan Scams
Travel/Vacation Fraud
It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business...
If you’re a hiring manager or human resources professional, chances are you review applications and resumes from people who want to work for your organization or who want to be promoted. Some applicants may list credentials — like a bachelor’s, master’s, or doctoral degree, or a...
What truth-in-advertising rules apply to advertisers?
Under the Federal Trade Commission Act:
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to...
How to Disclose the Details
Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-...
Filtering by content type: Case
In a case first filed in January 2020, the FTC alleged that Success By Health and its executives James “Jay” Dwight Noland, Jr., Lina Noland, Scott A. Harris, and Thomas G. Sacca were operating an “instant coffee” pyramid scheme that used false promises of wealth and income to entice...
