Tag: Advertising and Marketing Basics

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You thought Angry Birds get peeved at those annoying green pigs?  That's nothing compared to consumers’ reaction when they found unauthorized charges “crammed” onto their cell phone bills for phony virus scans that showed up when they played Angry Birds on their Android devices.  To...

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The Telemarketing Sales Rule, which requires telemarketers to make specific disclosures of material information; prohibits misrepresentations; sets limits on the times telemarketers may call consumers; prohibits calls to a consumer who has asked not to be called again; and sets...
The 900-Number Rule requires disclosures about the cost of telephone-based entertainment or information services -- known as "audiotext" services -- that consumers access by dialing a 900 number. These disclosures must be made in the advertising of any 900-number audiotext service,...

Filtering by content type: Advisory Opinion

Discusses the application of the Magnuson-Moss Warranty Act to consumer product warranties provided in electronic formats
Discusses the application of the Magnuson-Moss Warranty Act to a large diesel engine
Discusses the application of the Magnuson-Moss Warranty Act to a one-year "service warranty"

Filtering by content type: Public Event

The FTC announced a proposal to revise its Pay-Per-Call Rule (formerly referred to as the 900-Number Rule, 16 CFR Part 308) on October 30, 1998 to revise its Pay-Per-Call Rule. The proposal included, among other things, new provisions that would combat telephone bill cramming --...
The FTC and the National Advertising Division (NAD) of the Council of Better Business Bureaus held a public workshop to explore how marketers comply with "clear and conspicuous" disclosure requirements in truth-in-advertising laws.
The Federal Trade Commission (FTC) and the Federal Communications Commission (FCC) convened a joint public forum to address the advertising and marketing of long-distance services, including dial-around services -- often called "10-10" numbers. The forum provided an opportunity for...
The FTC and regional experts gathered for a "back to basics" workshop about complying with truth-in-advertising laws. Sponsored by the FTC, the Electronic Retailing Association, the Promotional Marketing Association and the Better Business Bureau of Chicago and Northern Illinois, the...
The FTC, the United States Postal Inspection Service, the U.S. Attorney's Office, Southern District of New York, and the Manhattan Hispanic Chamber of Commerce hosted a forum that gathered law enforcement and community leaders, provided an opportunity to learn about the nature and...
The FTC hosted a workshop to analyze the marketing of goods and services through offers with negative option features. The workshop, which brought together consumer representatives, academics, and industry leaders, addressed the pros and cons of such offers, discuss online marketing...
The FTC hosted a public workshop that gathered consumer advocates, government officials, business people, and other parties involved in the rebate process. The workshop provided an opportunity to discuss consumers' perspectives on rebates and challenges businesses face when they offer...
The FTC and the U.S. Department of Justice's Office for Victims of Crime hosted a workshop on strategies for effective and high-impact education and enforcement to protect Hispanic consumers from fraud. The Consumer Outreach Forum provided the opportunity to learn about the U.S....
The FTC hosted a public workshop to examine issues relating to the marketing of violent entertainment to children. The workshop provided a forum for discussing the state of self-regulation in the entertainment industry and, in particular, children's access to products that have been...
The FTC held a public workshop on how to build public/private partnerships to combat cross-border fraud against consumers. The workshop explored how the private and public sectors can work together to identify, stop, and bring effective enforcement actions against cross-border fraud...
The workshop is the latest in a series of efforts to assess the impact of new and significant technologies on consumers and businesses. P2P file-sharing technology enables individuals to share files, including music, video, or software. Because the files do not reside in a central...
The FTC held public hearings to bring together experts from the business, government, and technology sectors, consumer advocates, academicians, and law enforcement officials to explore the ways in which convergence and the globalization of commerce impact consumer protection. The...

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