Tag: Advertising and Marketing Basics

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The military community makes many of the same consumer decisions as their civilian counterparts. We all need to manage our money – and avoid rip-offs. But servicemembers and their families also face unique challenges, like frequent relocations and deployment. When a permanent change...
From the perspective of consumers, the whole purpose of prepaid debit cards – their reason for living, if you will – is to give consumers immediate access to their money. Those cards are an especially important financial lifeline for people who don’t have traditional bank accounts...
A participant on a reality dating show who doesn’t tell the truth? So what’s new. A participant on a reality dating show who is a defendant in an FTC action and doesn’t tell the truth in a sworn financial statement? That’s a different story.
Here are some truths about Grants. Ulysses was the 18th president. Cary was a suave star of the silver screen. Former NBA great Horace wore the coolest goggles in the game.
With only two weeks until Halloween, people are starting to think about their costumes. A pirate, a witch, a Jedi knight – or an enforcement official from the U.S. Department of Transportation? According to an FTC lawsuit, that’s the disguise a Florida-based operation used to take in...
It’s a digital spin on an old-school business: an online service that offers to pay “top dollar” for consumers’ used smartphones, laptops, or tablets. The technology may be trending, but according to the FTC and the State of Georgia, Nevada-based Laptop & Desktop Repair engaged...
It’s a term you see on labels and in advertising, but what does it mean to consumers? The word is “organic,” and consumer interpretations of organic claims for non-agricultural products is the topic on the agenda at an October 20, 2016, roundtable sponsored by the FTC and the U.S....
Not many kids play with yo-yos these days, but an FTC complaint against nine related Los Angeles-area car dealers charges that the companies engaged in (among other things) illegal yo-yo financing practices – and for affected consumers, it was no game. Even if you don’t have clients...

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The Federal Trade Commission today announced that it is issuing a second Federal Register notice on proposed compulsory process orders to marketers of electronic cigarettes to provide information about their sales and marketing expenditures, and is seeking clearance from the Office of Management...

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