Tag: Advertising and Marketing Basics

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Remember live music? Remember the thrill of enjoying a performance or sporting event with a packed house of fans? As we look forward to a return to in-person entertainment, it’s easy to forget the frustration of trying to buy tickets as soon as online sales opened only to be shut out...
In many ways, gift cards ushered in a win-win era. Better gift-giving (and getting) for consumers and increased sales for retailers. But leave it to scammers to try to mess up a good thing. According to an FTC Data Spotlight, gift cards are now the top method of payment favored by...
At the Monterey Pop Festival, the legendary Jimi Hendrix reportedly one-upped The Who by setting fire to his guitar and his amplifier. The legendary – but fictional – Nigel Tufnel of Spinal Tap boasted of having an amp that “goes to 11.” Of course, those aren’t the kind of amps...
“It’s the Wild West out there!” How often have you heard that statement made about health claims for products containing CBD? But here’s the thing: It’s not the Wild West. In fact, health-related representations for CBD products are subject to the same established requirements of...
One digit can make a lot of difference. Would the Proclaimers have walked 501 miles? How effective was Love Potion #10? Did the Beatles ask would you still need me, would you still feed me when I’m 65? With so much attention on Section 5 of the FTC Act, some may overlook another...

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The Federal Trade Commission is seeking comment from consumers and industry as part of its scheduled review of the Rule Relating to Power Output Claims for Amplifiers Utilized in Home Entertainment Products, commonly known as the Amplifier Rule.
Note: The FTC will host a media call-in on this announcement with Andrew Smith, Director, Bureau of Consumer ProtectionDate: Thursday, December 17, 202Time: 11:00 a.m. ETCall-in: 844-291-6360; Access Code: 389969Call-in lines, which are for media only, will open 15 minutes prior to the start of the...
La Comisión Federal de Comercio, junto con 19 socios del cumplimiento de la ley federales, estatales y locales anunciaron hoy una ofensiva a nivel nacional contra las estafas que apuntan a consumidores con promesas falsas de ingresos e independencia financiera fuera de toda realidad.
Federal Trade Commission staff has sent 28 letters to eyeglass prescribers warning them of potential violations of the agency’s Ophthalmic Practice Rules, known as the Eyeglass Rule, which ensures consumers the right to comparison shop for prescription eyeglasses.
The Federal Trade Commission has approved a Part 3 administrative complaint against dietary supplement marketer Health Research Laboratories, LLC (HRL), its owner and officer Kramer Duhon, and Whole Body Supplements, LLC (WBS) for making unsubstantiated claims that their supplements—The Ultimate...
The Federal Trade Commission announced it has sent letters warning 20 more marketers nationwide to stop making unsubstantiated claims that their products and therapies can prevent or treat COVID-19, the disease caused by the novel coronavirus. This is the ninth set of warning letters the FTC has...
WHAT:The Federal Trade Commission will host a workshop that will explore a number of issues related to the Franchise Rule, and the comments received in response to the FTC’s request for comment about the Rule last year. Specifically, the workshop topics will include representations that franchisors...
Following a public comment period, the Federal Trade Commission has approved a final consent agreement settling charges that Sunday Riley Modern Skincare, LLC (Sunday Riley Skincare) and its CEO, Sunday Riley, misled consumers by posting fake reviews of the company’s products online, at the CEO’s...

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