Tag: Online Advertising and Marketing

Displaying 1 - 13 of 13 results.

Filtering by content type: Plain Language Guidance

Los portales de donaciones caritativas en línea deben tomar las medidas necesarias para garantizar que sus esfuerzos para brindar más opciones para hacer contribuciones no creen confusión inadvertidamente entre los donantes ni infrinjan los principios legales de la publicidad. A...
Many online retailers, social media hubs, crowd-funding sites, and other online platforms offer “giving portals” that provide a list of charities people can choose to support directly from the online platform. These giving portals have created new ways for people to donate, allowing...
If you own a small business or are part of a non-profit organization, you spend a lot of time and effort making sure the organization works well. But when scammers go after your organization, it can hurt your reputation and your bottom line. Your best protection? Learn the signs of...
Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably.
The Consumer Review Fairness Act (CRFA) protects people’s ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. Is your company complying?Contracts that prohibit honest reviews, or threaten legal action over...
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising.  One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  But...
Congratulations!  The app business is burgeoning and you’ve decided to get in on the boom.  Maybe you work for an exciting start-up or are striking out on your own.  Regardless of the size of your business, the Federal Trade Commission (FTC) — the nation’s consumer protection agency...
IntroductionHow to Comply With the RuleQuestions and Answers About the RuleWhere to Go For HelpPart 435 -- Mail, Internet, or Telephone Order Merchandise Rule
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
The Internet is the fastest growing source of mail order sales. It's estimated that consumers spent $200 billion on Internet-based goods and services in 2008. The explosive growth in the goods and services sold online has in the past, taken many online sellers by surprise: demand has...
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to...
Thinking about doing business online, or expanding your outreach on the web? Consumers around the world are increasingly turning to their computers to buy a wide array of goods and services.