Tag: Online Advertising and Marketing

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Not long ago, consumers accessed the Internet primarily through the browser on their desktop or laptop PC.  While the PC remains a fixture for many, today’s typical consumer relies on a variety of different connected devices to navigate their daily lives.  Examples include consulting...
The Federal Trade Commission hosted a one-day workshop to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop brought together publishing and...
The FTC held a roundtable discussion to discuss: 1) recommendations by business and consumer groups regarding the use of alternative dispute resolution ("ADR") for online consumer disputes; and 2) a proposed provision in the Preliminary Draft Convention on Recognition and Enforcement...
The FTC and the National Advertising Division (NAD) of the Council of Better Business Bureaus held a public workshop to explore how marketers comply with "clear and conspicuous" disclosure requirements in truth-in-advertising laws.
The FTC and the Electronic Retailing Association (ERA) presented a seminar for Internet retailers, marketers and suppliers on applying offline rules and regulations online. The seminar, led by FTC staff, was designed to ensure e-tailers understand and comply with the FTC rules...
The FTC, the United States Postal Inspection Service, the U.S. Attorney's Office, Southern District of New York, and the Manhattan Hispanic Chamber of Commerce hosted a forum that gathered law enforcement and community leaders, provided an opportunity to learn about the nature and...
The FTC hosted a workshop to analyze the marketing of goods and services through offers with negative option features. The workshop, which brought together consumer representatives, academics, and industry leaders, addressed the pros and cons of such offers, discuss online marketing...
The FTC hosted a public workshop to examine emerging wireless Internet and data technologies and the privacy, security, and consumer protection issues they raise.
The FTC held a public workshop that explored consumer issues arising from new technologies such as the Internet.
The FTC hosted a public workshop to examine the costs and benefits to consumers and businesses of the collection and use of consumer information. In order to facilitate closer examination of the issues, the workshop focused on the collection and use of consumer information for...
The FTC hosted a public workshop to explore the issues associated with the distribution and effects of software that aids in gathering information about a person or organization without their knowledge and which may send such information to another entity without the consumer's...
The FTC and the U.S. Department of Justice's Office for Victims of Crime hosted a workshop on strategies for effective and high-impact education and enforcement to protect Hispanic consumers from fraud. The Consumer Outreach Forum provided the opportunity to learn about the U.S....
The FTC hosted a public workshop that gathered consumer advocates, government officials, business people, and other parties involved in the rebate process. The workshop provided an opportunity to discuss consumers' perspectives on rebates and challenges businesses face when they...
The workshop was part of the FTC Bureau of Consumer Protection's Consumer Privacy Initiative, an ongoing effort to bring consumers and businesses together to address consumer privacy issues posed by the emerging online marketplace.
The workshop explored various issues that online consumers confront as they buy goods or services from foreign businesses. These issues concern questions of what laws apply to direct, international business-to-consumer transactions, where disputes are heard, and which governments...
The FTC held a public workshop to examine selected issues of competition policy that arise in connection with business-to-business ("B2B") and business-to-consumer (B2C) electronic marketplaces.
The FTC held a public workshop on how to build public/private partnerships to combat cross-border fraud against consumers. The workshop explored how the private and public sectors can work together to identify, stop, and bring effective enforcement actions against cross-border fraud...
The FTC hosted a public forum to explore the issues regarding the proliferation of and potential solutions to unsolicited commercial email ("UCE" or "spam"). The forum also looked at how the unique qualities of spam contribute to and hinder both fraud and its prosecution.
The FTC and the Department of Commerce's National Institute of Standards and Technology hosted a summit that brought together technologists and other interested parties to discuss the market's development, testing, evaluation, and deployment of domain-level authentication systems....
The workshop is the latest in a series of efforts to assess the impact of new and significant technologies on consumers and businesses. P2P file-sharing technology enables individuals to share files, including music, video, or software. Because the files do not reside in a central...

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