Tag: Online Advertising and Marketing

Displaying 161 - 180 of 739 results.

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Filtering by content type: Case

Filtering by content type: Press Release

An online lingerie marketer has agreed to return more than $1.3 million to customers to settle Federal Trade Commission charges that it deceived shoppers who enrolled in a negative-option membership program offering discounts and other benefits, and made it hard for them to cancel their memberships.
A vast network of online marketers and the three people behind it have agreed to settle Federa
The operators of two tech support scams have agreed to settle Federal Trade Commission charges that they tricked consumers into believing their computers were infected with viruses and malware, and then charged them hundreds of dollars for unnecessary repairs.The defendants will be permanently...
The Federal Trade Commission is mailing 227,000 refund checks totaling more than $9.8 million to people who bought “fat burning” and “weight loss” products and other dietary supplements, DVDs, or skin creams, including Pure Green Coffee Bean Plus and RKG Extreme, from Health Formulas LLC and...
The Federal Trade Commission, along with 11 states and the District of Columbia, today announced “Operation Game of Loans,” the first coordinated federal-state law enforcement initiative targeting deceptive student loan debt relief scams.
The Federal Trade Commission will hold a Twitter chat to address a range of issues surrounding disclosures social media influencers must make if they are compensated by -- or have some other material relationship with -- a brand or product they post about. During the chat, Commission staff also...
A group of online marketers will pay more than $2.5 million to settle Federal Trade Commission charges that they deceived consumers with “free” and “risk-free” trials for cooking and golfing products.
Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two social media influencers who are widely followed in the online gaming community, have settled Federal Trade Commission charges that they deceptively endorsed the online gambling service CSGO Lotto, while failing to disclos
The Federal Trade Commission is sending email notices to people who are eligible for partial refunds from a tech support scheme. The operators agreed to pay $10 million to settle allegations that they deceived hundreds of thousands of people.

Filtering by content type: Blog Post

Everyone knows that The stars at night are big and bright, deep in the heart of Texas. But did you know that The AG’s team is a partner’s dream, deep in the heart of Texas? That’s the tune we’re humming to honor our colleagues at the Consumer Protection Division of the Office of the...
When you make a pact, you must keep your promises . . . or else there are consequences. That’s the premise of Pact, Inc.’s app, which lets you pledge to perform certain healthy activities each week. That’s also the lesson from Pact’s settlement with the FTC over its own broken...
If you have any influence over influencers, alert them to three developments, including the FTC’s first law enforcement action against individual online influencers for their role in misleading practices. According to the FTC, Trevor Martin and Thomas Cassell – known on their YouTube...

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Filtering by content type: Plain Language Guidance

Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably.

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