Tag: Online Advertising and Marketing

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Medical professionals, consumer advocates, industry members, and law enforcers are gathering in Washington right now in anticipation of today’s workshop, The Contact Lens Rule and the Evolving Contact Lens Marketplace. Panelists will scrutinize issues related to competition in the...
So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company – especially a small business – and we want to be as transparent as possible about the...
You’ve seen the sentence in FTC news releases or blog posts: “The order includes a $__ million financial remedy.” So how do provisions like that translate into real help for real consumers? That’s the subject of the FTC Bureau of Consumer Protection’s Office of Claims and Refunds...
One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect consumers in ‘18. (Sorry. We’re expecting a fresh shipment of pop culture references...
When it comes to using online negative options to sell unmentionables (or anything else), there are some material terms and conditions that marketers need to clearly mention. That’s the brief but foundational lesson of the FTC’s $1.3 million settlement with online lingerie seller...

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The Federal Trade Commission has taken legal action against two deceptive schemes that targeted or affected senior citizens with phony sweepstakes offers and bogus computer technical support services that tricked consumers out of tens of millions of dollars.The two cases were brought in conjunction...
At the Federal Trade Commission’s request, a federal court has temporarily halted an operation that took more than $14 million from consumers seeking to start their own online business. The operation misrepresented that its purported business coaching program would enable consumers to earn...
The Federal Trade Commission has charged a student loan debt relief operation with bilking more than $28 million from thousands of consumers throughout the country by falsely promising that consumers’ monthly payments would go towards paying off their student loans.
The operators of a computer tech support scam are permanently banned from the tech support business as part of a settlement to resolve charges by the Federal Trade Commission and the State of Ohio that the defendants tricked consumers into believing their computers were infected with viruses and...
The Federal Trade Commission is mailing 8,043 checks totaling more than $216,000 to people who paid Stratford Career Institute, a correspondence school whose expensive high school “diploma” program failed to meet the basic requirements set by most states. People who tried to use the company’s...
At the request of the Federal Trade Commission, a federal court ordered that the assets of the operators of an alleged tech support scam be used to reimburse consumers who lost money to the defendants’ scheme.
The Federal Trade Commission has charged the operators of a get-rich-quick scheme with deceiving consumers by falsely claiming they could earn big money working from home by using products marketed as “secret codes” that were actually generic software products.
Utah-based third-party hotel room resellers have settled Federal Trade Commission charges that they misled consumers through ads, webpages, and call centers that led consumers to mistakenly believe they were reserving the rooms directly from the hotel, and failed to adequately tell consumers that...
The Federal Trade Commission today released a staff report that summarizes agency-commissioned research from 2014-2015. The research explores consumer recognition of paid search advertising and “native advertising” that resemble news, feature articles, product reviews, entertainment, or other non-...
The operators of a work-at-home scheme the Federal Trade Commission sued earlier this year for deceptive practices are banned from selling business opportunities and business coaching services under a settlement with the Commission.

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