Filtering by content type: Blog Post
The FTC’s first law enforcement action related to the revised Endorsement Guides offers compliance insights for marketers. In a proposed settlement with Reverb Communications, Inc., the FTC alleged that employees of a public relations agency hired by game developers posed as...
Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for business owners and marketing professionals. What else will you find? The latest...
Filtering by content type: Case
Filtering by content type: Press Release
Advertising is virtually everywhere. The Internet and new technologies have taken kids exposure to advertising to new levels. Thats why the Federal Trade Commission, the nations consumer protection agency, will launch Admongo, a campaign to raise advertising literacy among the nation's...
An online marketer of purportedly “free” Internet auction kits, which automatically charged unwitting consumers $59.95 a month for enrollment in an “online supplier” program for Internet auctions, has agreed to settle Federal Trade Commission charges that its actions violated federal law.
Filtering by content type: Report
Filtering by content type: Plain Language Guidance
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.