Tag: Online Advertising and Marketing

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Filtering by content type: Report

Filtering by content type: Case

There is a related federal case.

Filtering by content type: Press Release

The Federal Trade Commission and the U.S. Department of Commerce's (Commerce) National Telecommunications and Information Administration (NTIA) today released a report they prepared jointly at the request of Congress regarding the benefits and burdens of the "reasonable demonstration" requirement...
The Federal Trade Commission today issued a staff working paper examining how its own consumer protection rules and guides -- many of which were developed long before "dot com" became a household phrase -- apply to advertising and sales on the Internet.

Filtering by content type: Plain Language Guidance

The Internet is the fastest growing source of mail order sales. It's estimated that consumers spent $200 billion on Internet-based goods and services in 2008. The explosive growth in the goods and services sold online has in the past, taken many online sellers by surprise: demand has...
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to...
Thinking about doing business online, or expanding your outreach on the web? Consumers around the world are increasingly turning to their computers to buy a wide array of goods and services.

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