Tag: Online Advertising and Marketing

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It may have happened to an employee, one of your customers, or a member of your family.  Someone calls to report “You’re a winner!” of a foreign lottery.  To collect, all they have to do is wire money to cover the taxes and fees.  Or the caller impersonates a grandchild or other...
“Sweet!  Check out Buzz.”“Nah, go to my inbox.”That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement announced this week by the FTC, the company violated the privacy promises it made to Gmail...
As your customers' buying habits make clear, today’s consumer marketplace knows no borders.  That’s why the FTC and officials from nine Latin American countries are meeting in Washington, D.C., this week to consider the challenges of global consumer protection.
Following the ongoing discussion about behavioral advertising?  The FTC’s first online behavioral advertising case against a network advertiser offers insights into the agency's approach.
Two hot topics in the advertising arena:  affiliate marketing and consumer testimonials.  The FTC’s settlement with Legacy Learning Systems touches on both of those buzzworthy issues.
If you’ve been following recent developments about endorsements and affiliate marketing, the FTC’s settlement with Nashville-based Legacy Learning Systems and Lester Gabriel Smith — marketers of a “learn to play the guitar” DVD series – should strike a chord.
Consumers have found their voice.  And last year they raised it more than 1.3 million times to complain about identity theft, fraud, and products that didn’t live up to the advertising hype.
Break out the bubbly and raise a toast:  It's National Consumer Protection Week.  NCPW is an annual campaign sponsored by the FTC and nearly 30 other federal agencies, consumer groups, and advocacy organizations, in conjunction with state, county, and local government offices that are...
When the economic climate is uncertain, people tend to evaluate their options:  Is a career move in the cards?  Can a home-based business supplement my salary?  Is now the time to be my own boss? But if there's one lesson from Operation Empty Promises — a federal-state sweep involving...
Especially in a tough economic climate, it’s an attractive claim.  But as demonstrated by Operation Empty Promises — a multi-agency law enforcement initiative announced today — many companies promoting online opportunities, steady employment, or home business success promise the...

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