Tag: Online Advertising and Marketing

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Where were you in 2000?  Tooling around on your scooter listening to CDs by Destiny’s Child, ‘N Sync, and Creed?  Joining the 50 million Americans who watched the latest TV sensation “Survivor”?  Grateful the Y2K bug didn’t send us back to the Stone Age?  Reading Dot Com Disclosures...
You can swim freestyle.  You can work freelance.  And there are those among us who still hold up lighters and yell “Play Free Bird.”  But for marketers, one thing you can’t do is advertise a product as free and then bill customers’ credit cards — not once and certainly not over and...
For some businesses, virtual worlds aren’t on their radar screen.  They have their hands full with this one, thanks.  But for more and more people — including kids — online virtual worlds have become a central place for gaming and other activities.  As the FTC’s recent $3 million...
It may have happened to an employee, one of your customers, or a member of your family.  Someone calls to report “You’re a winner!” of a foreign lottery.  To collect, all they have to do is wire money to cover the taxes and fees.  Or the caller impersonates a grandchild or other...
“Sweet!  Check out Buzz.”“Nah, go to my inbox.”That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement announced this week by the FTC, the company violated the privacy promises it made to Gmail...
As your customers' buying habits make clear, today’s consumer marketplace knows no borders.  That’s why the FTC and officials from nine Latin American countries are meeting in Washington, D.C., this week to consider the challenges of global consumer protection.
Following the ongoing discussion about behavioral advertising?  The FTC’s first online behavioral advertising case against a network advertiser offers insights into the agency's approach.
Two hot topics in the advertising arena:  affiliate marketing and consumer testimonials.  The FTC’s settlement with Legacy Learning Systems touches on both of those buzzworthy issues.
If you’ve been following recent developments about endorsements and affiliate marketing, the FTC’s settlement with Nashville-based Legacy Learning Systems and Lester Gabriel Smith — marketers of a “learn to play the guitar” DVD series – should strike a chord.

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The staff of the Federal Trade Commission is updating “Dot Com Disclosures:  Information About Online Advertising,” the guidance document that advises businesses how federal advertising law applies to advertising and sales on the Internet.  [Download “Dot Com Disclosures” here.]  The online world...

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