Tag: Online Advertising and Marketing

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When the FTC brings a law enforcement action, we hope companies take notice. But sometimes there’s a nugget or two that businesses can glean from a decision by the FTC staff to close an investigation. A recent letter from the staff of the Bureau of Consumer Protection to Hyundai Motor...
If your company has an online presence, you’re probably familiar with ICANN — the Internet Corporation for Assigned Names and Numbers — the group that oversees Internet domain names. ICANN has announced a plan to dramatically increase the number of generic top-level domain names...
Most marketers follow FTC happenings to get the latest on legal compliance. But while you’re visiting the Business Center, check out what BCP is doing to protect small businesses in their role as consumers. Getting the inside scoop on how B2B scams work will help you shield your...
In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a midnight lawful Pondering practices, good and awful, Reading through the U.S. Code For dos...
Between the picture of the President and Vice-President standing in front of the American flag and the references to government funds to stabilize the economy, it’s understandable that people who signed up for the service advertised on the Grant Connect website thought they were on...
When people get the latest software, app, or gizmo, it comes with default settings configured by the company responsible for the product. The FTC’s settlement with Frostwire, a developer of free peer-to-peer (P2P) file-sharing software, raises interesting issues for industry. When can...
Like Maria in The Sound of Music, brown paper packages tied up with strings are a few of our favorite things. So it's no surprise that catalog and online shopping has become a time saving essential for millions of Americans.
FTC watchers will remember Phillip A. Flora.  In the first case of its kind, the FTC alleged that Mr. Flora was a One-Man Message Machine, churning out a “mind-boggling” number of unsolicited commercial text messages pitching mortgage modification services.  How many did he send? ...
According to the Consumer Services Protection Commission’s website, it’s a “National consumer protection agency and works For the Consumer to help avoid fraud, deception, and/or unfair business practices in the financial assistance marketplace.” The site went on to talk about the...
If you’re reading this, then you appreciate that a government site can offer timely information, relevant analysis and — on a good day — maybe even a little wit.  And your business probably has an interest in data protection, computer security or online marketing.  Today, what...
The Children’s Online Privacy Protection Rule took effect more than a decade ago — a lifetime in tech years. That’s why the FTC asked for feedback on whether developments in the online world warranted changes to the Rule.
Here’s how AcneApp and Acne Pwner were supposed to work.  Buyers downloaded the apps from their favorite app store.  After selecting a light — blue to fight bacteria or red to heal, some ads said — they rested their smartphone against their skin.
That email claiming to be from the FTC saying your business has complaints against it? It’s not from us. It’s a malicious hoax that may install malware on your computer if you click on it. What should you do? Delete it.  Don’t open it.  Don’t click the links.

Filtering by content type: Press Release

The Federal Trade Commission today sent a letter to the Internet Corporation for Assigned Names and Numbers (ICANN), the organization that oversees Internet domain names, expressing concern that the organization's plan to dramatically expand the domain name system could leave consumers more...
An operator who allegedly sent millions of illegal spam text messages to consumers is banned from sending any unsolicited text messages, under a settlement agreement with the Federal Trade Commission entered by a federal court.

Filtering by content type: Case

Filtering by content type: Plain Language Guidance

IntroductionHow to Comply With the RuleQuestions and Answers About the RuleWhere to Go For HelpPart 435 -- Mail, Internet, or Telephone Order Merchandise Rule

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