Tag: Health Claims

Displaying 121 - 140 of 191 results.

Pages

Filtering by content type: Blog Post

For some athletes and fans, September is the equivalent of the start of the sports “new year.” From the FTC’s perspective, it’s a good time to remind retailers that they need appropriate proof to support concussion protection claims for athletic mouthguards. That’s why FTC staff has...
"A-B-C. Always be closing.""As you all know, first prize is a Cadillac El Dorado. Second prize is a set of steak knives. Third prize is you're fired.""These are the new leads. The Glengarry leads. To you, they're gold. But you don't get them. Why? Because they're for closers...
In the movie The Matrix, Morpheus offers Neo two capsules: “You take the blue pill and the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland, and I show you how deep the rabbit hole goes.
There are certain questions we ask ourselves when investigating companies’ health claims. Did they have appropriate substantiation? Did they tell the truth when they said their claims were supported by scientific studies? Did they clearly disclose that product endorsers were getting a...
When ads for beauty products convey subjective claims – for example, L’Oréal’s long-standing “Because I’m worth it” tagline – it’s unlikely consumers would think statements like that are supported by science.  (It’s hard to imagine a testing protocol that could establish whether or...
Why do companies sell “miracle” diet pills and potions, promising results that defy the laws of physics?  Why do consumers buy them?  And what is the FTC doing about it?  Those are just some of the topics on the agenda at a congressional hearing today.  If you have clients that sell...
If it hasn’t happened yet, it’s only a matter of time.  You walk into a room – say, to get your sunglasses – and then can’t remember why you’re there.  So it’s no wonder that claims for BrainStrong Adult, a dietary supplement advertised on TV, online, and through an active social...
Dare us to describe the legal ramifications of a recent advertising settlement involving health claims in the style of a cringeworthy rap from 1990?  Cue up the bass line ‘cause here we go.
Like the swallows returning to Capistrano and the umpire yelling “Play ball!” on Opening Day, there’s another inevitable harbinger of spring:  ads for bogus products promising easy weight loss just in time for bathing suit season.  But this year, media outlets have a new tool for...
Advertisers that sell health products should know the legal standards by now, but to those resistant to the message, a federal judge in California spelled them out again in a $2.2 million judgment against the marketers of two diabetes products – Diabetic Pack and Insulin Resistance...
Sprinkle it on food.  Slather it on skin.  Place drops under the tongue.  Regardless of how consumers use your product, if you make weight loss claims, here’s a New Year’s resolution to consider:  Make sure you have sound science to support what you say.  That’s just one message...
Back in the day, consumers looking for a personalized product had to settle for a monogrammed hanky.  GeneLink, Inc.
The product may be called HCG Platinum, but according to a lawsuit filed by the FTC, the company’s weight loss claims were made of a baser metal.
If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses.  What's more, the pleadings in one case offer insights into a course of conduct advertisers should avoid in the use of seals and...
Two things that bug us:  1) head lice, bed bugs, and other creepy crawlies that score off the charts on the eeww-ometer; and 2) companies that make deceptive claims that their products can treat and prevent infestations.  Settlements the FTC just announced with the marketers of the...
The FTC is always working to know more about the types of fraud being committed and who spends money on them.  Periodically, we survey consumers and ask them to share details about their recent marketplace experiences and a bit about themselves.  Our most recent survey found that...
The Federal Trade Commission has ruled that the marketers of POM Wonderful 100% Pomegranate Juice and POMx supplements engaged in false and deceptive advertising in touting their products. We’re still working our way through the 53-page decision — stop by for more in the next few days...
Some sports fans spend Saturdays on the field.  For the rest of us, raising a Big Foam Finger is exertion enough.  But we’ve all read stories about the dangers that head injuries pose to participants in contact sports.  That’s why the FTC is continuing to raise concerns about possibly...
Bulk up while partying down.  At least, that’s the message FTC staff was concerned consumers might take from ads for Devotion Vodka.  According to the staff, the beverage was advertised to contain a significant amount of protein and to help build muscle mass — with the additional...
It can take a lot of shoe leather to investigate housing options for older relatives.  So entrepreneurs have stepped in to help make those transitions easier.  But according to the FTC, two unrelated businesses that offered free online placement services for people looking for long-...

Pages