Tag: Environmental Marketing

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Filtering by content type: Rule Summary

The Advertising of Warranties and Guarantees Guides help advertisers avoid unfair or deceptive practices in the advertising of warranties and guarantees. The Guides provide examples of disclosures sufficient to convey to consumers the details of the warranty coverage and the meanings...
The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:
The R-value Rule (formally, the “Trade Regulation Rule Concerning the Labeling and Advertising of Home Insulation”) requires home insulation manufacturers, professional installers, new home sellers, and retailers to provide R-value information, based on the results of standard tests,...