Tag: Environmental Marketing

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A Wisconsin-based manufacturer of plastic lumber products has agreed to stop making allegedly unsubstantiated claims about the recycled content and recyclability of two of its brands of plastic lumber. Under the FTC settlement, the company, N.E.W. Plastics Corp., must have credible evidence to...
Portland, Oregon-based Down to Earth Designs, Inc., which does business as gDiapers, has settled Federal Trade Commission charges that it made deceptive claims about its products’ biodegradability, compostability, and other environmentally friendly attributes.
Following a public comment period, the Federal Trade Commission has approved three final orders settling charges that Clear Choice Housewares, Inc.; Carnie Cap, Inc.; and MacNeill Engineering Company, doing business as CHAMP, violated the FTC Act by misrepresenting that plastic products they sell...
Under a settlement with the Federal Trade Commission, the marketers of a fuel additive called EnviroTabs will pay $800,000 for consumer redress and are prohibited from making false, misleading, or unsubstantiated claims that EnviroTabs, when added to any type of fuel, will increase fuel efficiency...
Following a public comment period, the Federal Trade Commission has approved final consent orders in three cases involving allegedly deceptive environmental claims for mattresses. The FTC’s complaints, first announced in July, 2013, against Relief-Mart, Inc.; Esssentia Natural Memory Foam Company...
The Federal Trade Commission today announced six enforcement actions, including one that imposes a $450,000 civil penalty and five that for the first time address biodegradable plastic claims, as part of the agency’s ongoing crackdown on false and misleading environmental claims.
Under settlements with the Federal Trade Commission, three mattress manufacturers have agreed to stop making unsupported claims that the mattresses they sell are free of harmful volatile organic compounds (VOCs).  
The Federal Trade Commission, in response to a request for public comment from the Marine Stewardship Council, submitted a comment explaining factors the MSC should consider to ensure that its “Certified Sustainable Seafood” label complies with the FTC Act and the agency’s Environmental Marketing...
A federal court ordered a home insulation marketer to pay a $350,000 civil penalty for making deceptive and unsubstantiated claims about his products’ insulation capabilities.  On the Federal Trade Commission’s behalf, the U.S. Department of Justice won the order on the merits of the case without...
The Federal Trade Commission issued revised “Green Guides” that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.
The Federal Trade Commission warned 14 window manufacturers and one window glass manufacturer that they may be making unsupported energy savings claims for replacement windows. The warning letters are part of an FTC effort to ensure that environmental marketing is truthful and based on solid...
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase "up to" in claims about their products, many consumers are likely to believe that they will achieve the maximum "up to" results. The study describes what a test group of consumers...
The Federal Trade Commission today proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use.
The Federal Trade Commission will hold a public workshop on December 7 and 8 to discuss "green" advertising and labeling, and how well its guides on environmental claims have been working. Environmental claims on supermarket products have increased by more than 14 percent since the guides were...

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