Tag: Environmental Marketing

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The Energy Labeling Rule requires light bulb manufacturers to give consumers key information in an easy-to-read format.
The Energy Labeling Rule requires manufacturers of certain appliances to disclose a product’s annual energy cost or efficiency information — based on Department of Energy (DOE) test procedures — on EnergyGuide labels, and to report their findings to the FTC.
General Environmental Benefit Claims Marketers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."  Broad claims are difficult to substantiate, if not impossible. Marketers should qualify general claims with specific environmental...
Marketers looking to provide more environmentally friendly choices to consumers may have heard about bamboo, which has been recognized for its ability to grow quickly with little or no need for pesticides. But when it comes to textile products made from bamboo, that’s not the whole...