Tag: Environmental Marketing

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Remember Saturday Night Live’s “Coffee Talk with Linda Richman”?
If you have a 2012, 2013, or 2014 Passat 2.0L TDI and got the approved emissions modification, Volkswagen has identified a potential problem with the “fix” it installed on your car that needs your immediate attention. If you have one of those vehicles but haven’t gotten the...
So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company – especially a small business – and we want to be as transparent as possible about the...
One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect consumers in ‘18. (Sorry. We’re expecting a fresh shipment of pop culture references...
Dads and Moms want what’s best for their babies, so some companies feature adjectives like “organic” or “natural” in ads for infant gear. Those are among the terms Illinois-based Moonlight Slumber used to sell its baby mattresses online and at some of the nation’s biggest retailers....
If marketing claims are any indication, “green” paint is popular with consumers, but not just in the sense of emerald, mint, or avocado. Companies are advertising that their paints are emission-free, VOC-free, and without chemicals that could harm consumers, including pregnant women,...
An ongoing FTC case is a reminder to businesses — If you make product claims based on scientific testing, you must have valid proof to back up those claims. Case in point: Last fall, the FTC filed a lawsuit against Innovative Designs, Inc. (IDI) over allegations that the company...
Sometimes a sequel can be just as compelling as the original and we think a just-announced settlement that makes owners of 3.0 liter VW, Audi, and Porsche diesels eligible for more than $1 billion in payments fits that description.
“Just like the white winged dove sings a song,” you can count on the BCP Business Blog to celebrate the “Edge of Seventeen” – 2017, of course – with a recap of in-case-you-missed-it developments from 2016. (Sorry, Stevie Nicks. That was a stretch.) In no particular order, here is our...
A judge has today approved a landmark $10 billion settlement that will enable 500,000 consumers across the country to sell back their tainted diesel-powered cars to Volkswagen. The $10 billion order secured by the FTC will make consumers whole by remedying the losses they suffered due...
It’s a term you see on labels and in advertising, but what does it mean to consumers? The word is “organic,” and consumer interpretations of organic claims for non-agricultural products is the topic on the agenda at an October 20, 2016, roundtable sponsored by the FTC and the U.S....
“It says it’s organic, but just what does that mean?” That’s a question a lot of consumers ask themselves when shopping for non-agricultural items like personal care products – and it will be the topic of discussion at an October 20, 2016, roundtable in Washington, DC.
The FTC’s recent action against Volkswagen focused on the company’s “clean diesel” claims, which were rendered false by VW’s installation of a defeat device that cheated on emissions tests. The history-making $10 billion settlement will offer eligible car owners choices to compensate...
The FTC just announced a partial settlement with Volkswagen Group of America that will return as much as $10 billion to owners and lessees of VW and Audi 2.0 liter diesel cars. As the largest false advertising case in FTC history, it’s a record-breaking win for consumers – and it’s in...
If companies market their products as “all natural” or “100% natural,” consumers have a right to take them at their word. That’s the message of four proposed FTC settlements and one just-issued administrative complaint challenging the allegedly deceptive use of those phrases in ads...
Volkswagen Group of America spent multi-millions positioning its “clean diesel” technology as an environmentally conscious choice for car buyers – and sales of more than 550,000 so-called clean diesel vehicles suggest it was a persuasive pitch. But as a just-filed FTC lawsuit alleges...
British blues rockers Ten Year After had a hit back in the day with “Hear Me Calling.” We doubt they were thinking of the FTC’s ten-year regulatory review schedule – OK, they weren’t – but it’s likely at least one of the four rules up for review this year affects your business. Can...
Maybe “a rose by any other name would smell as sweet,” but deceptively describing rayon clothing as bamboo isn’t so sweet – and violates the FTC’s Textile Rules. In addition to civil penalties totaling $1.3 million, settlements with Bed Bath & Beyond, Nordstrom, J.C. Penney...
If your clients make environmental claims, you'll want to tell them about the FTC's decision in the ECM BioFilms case. Among other things, the Commission opinion affirmed three key findings made by the Administrative Law Judge:
You don’t need to go to a water park to see performing seals. You can spot them on websites where they perform the function of conveying information about the purported environmental benefits of products. But do the groups offering those seals – and the companies that display them –...

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