Tag: Endorsements, Influencers, and Reviews

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Filtering by content type: Plain Language Guidance

La FTC trabaja para detener los anuncios engañosos, y sus Pautas para ejecutar endosos detallan cómo los anunciantes y los endosantes pueden realizar sus actividades manteniéndose dentro del marco de la ley.
Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably.
The Consumer Review Fairness Act (CRFA) protects people’s ability to share their honest opinions about a business’s products, services, or conduct, in any forum, including social media. Is your company complying? Contracts that prohibit honest reviews, or threaten legal action over...
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising.  One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.  But...