Tag: Advertising and Marketing

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This paper attempts to add to the understanding of what makes consumers more likely to become victims of fraud.  More specifically, we sought to identify personal characteristics that were correlated with being more likely to become a victim.  To do this, we conducted a survey using...
The Staff Perspective recounts important themes arising out of the discussion by panelists at the full-day workshop. It discusses the mechanics of lead generation and how it functions in the modern economy. The paper describes who collects leads and how they are used – in particular...
A consumer survey was conducted to examine the communication effects of a promotional booklet for a dietary supplement. The booklet consisted entirely of three pages of consumer testimonials, primarily from senior citizens, touting the product's efficacy for treating various diseases...
An FTC-commissioned research study designed to investigate consumer take-away from one print advertisement and two TV advertisements for a probiotic dairy drink product called DanActive. Specifically, the study sought to assess whether the advertisements communicated to consumers,...

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