Tag: Advertising and Marketing

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The Federal Trade Commission today released a staff report stating that compliance by real estate advertisers with federal credit advertising laws in major newspapers in 42 cities has risen to 90 percent, up from 86 percent in early 1984, as a result of a continuing FTC effort. Since January 1983...
The final defendant charged by the Federal Trade Commission in a business opportunity scheme that he falsely claimed would enable consumers to earn a significant income by affiliate marketing with websites of well-known companies such as Prada, Sony, Louis Vuitton, and Verizon has agreed to settle.
At the Federal Trade Commission’s request, a federal court has imposed a $26.9 million judgment against the operator of a phony work-at home scheme who lied about his financial assets in an effort to hide them from the FTC when he agreed to settle with the agency in 2010.
Following a public comment period, the Federal Trade Commission has approved a final order settling charges that American Plastic Lumber, Inc. (APL), a company that markets plastic lumber and related products, misled consumers about the environmental attributes of its products.
The Federal Trade Commission has approved a modified order with the marketers of the supersized, high-alcohol malt beverage Four Loko – Phusion Projects, LLC.
The Federal Trade Commission has completed its review of the Negative Option Rule and will keep the Rule in its current form. The “Trade Regulation Rule Concerning Use of Prenotification Negative Option Plans” requires sellers to clearly disclose the terms of any such negative option plan for the...
The Quebec-based marketers of a supposed weight-loss treatment have agreed to pay  $500,000 to settle Federal Trade Commission charges that they deceived consumers with bogus claims that their Double Shot pills would cause rapid, substantial, and permanent weight loss, without diet or exercise.
A U.S. District Court has ordered the operators of several international tech support scams to pay more than $5.1 million, acting on Federal Trade Commission charges that they masqueraded as major computer companies, tricked consumers into believing their computers were riddled with malware and...
At the Federal Trade Commission’s request, a federal court has temporarily halted and frozen the assets of an operation that bilked nonprofits, businesses, and municipalities out of millions of dollars by deceptively sending them overpriced light bulbs and cleaning supplies that they never ordered...
A text message spammer and his company have agreed to settle Federal Trade Commission charges that they were responsible for sending millions of unwanted messages to consumers across the country, which contained false promises of “free” $1,000 gift cards for major retailers like Walmart, Target...
A company that  provides a “Made in USA” certification seal to marketers has agreed to settle Federal Trade Commission charges that it deceived consumers by allowing companies to use the seal without either independently verifying that those companies’ products were made in the United States, or...
New Federal Trade Commission actions have stopped three Montreal-based telemarketing operations that allegedly bilked millions of dollars from small businesses, churches, nonprofits and local government agencies by charging them for unwanted listings in online “yellow pages” directories. In...
An administrator working for the Federal Trade Commission is mailing 196,969 checks averaging $47.51 each to consumers who purchased an abdominal exercise device known as the Ab Circle Pro.
The settlement with TriVita, Inc. is part of the FTC’s ongoing efforts to stop over-hyped health claims.
The Federal Trade Commission is seeking public comment on its Hobby Protection Rules as part of its systematic review of all FTC rules and guides.
The Federal Trade Commission has renewed its partnership with law enforcement agencies in Saskatchewan, Canada, through December 31, 2018, to combat fraudulent cross-border marketing practices.
Cosmetics company L’Oréal USA, Inc. has agreed to settle Federal Trade Commission charges of deceptive advertising about its Lancôme Génifique and L’Oréal Paris Youth Code skincare products. According to the FTC’s complaint, L’Oréal made false and unsubstantiated claims that its Génifique and...
The Federal Trade Commission halted the allegedly deceptive practices of two schemes that targeted consumers hoping to succeed through home-based businesses. The defendants behind both operations have agreed to settlements that will prohibit future misconduct, and in the Tax Club case, they will...
Following a public comment period, the Federal Trade Commission has approved a final consent order settling charges that the home security company ADT LLC misrepresented that paid endorsements from safety and technology experts who appeared as guests on news programs and talk shows were...

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