Tag: Advertising and Marketing

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The Federal Trade Commission’s workshop “Putting Disclosures to the Test” is taking place tomorrow, Sept. 15, 2016, in Washington. The workshop will feature research on the effectiveness of disclosures made to consumers in a variety of areas from advertising to privacy policies. FTC Chairwoman...
The Federal Trade Commission announced today that it is issuing a second Federal Register Notice (FRN) on a proposed qualitative survey of consumers to learn about their experiences in buying and financing automobiles at dealerships, and is seeking clearance from the Office of Management and Budget...
The Federal Trade Commission has approved amendments to the Energy Labeling Rule to improve access to energy labels online and improve labels for refrigerators, ceiling fans, central air conditioners, and water heaters.
The Federal Trade Commission has charged the publisher of hundreds of purported online academic journals with deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars.
The Federal Trade Commission has announced the agenda for its Sept. 15 workshop, Putting Disclosures to The Test, which will include 22 presentations covering a wide variety of topics on how consumers think about, notice, understand, and act on disclosures made to them in advertising and other...
The Federal Trade Commission will participate in a Twitter chat hosted by the Centers for Disease Control. The chat will include tips about healthy contact lens wear and care habits. The FTC will explain consumers’ rights under the Contact Lens Rule, including the right to get your prescription...
Three Dallas area auto dealers, collectively known as Southwest Kia, have agreed to pay an $85,000 civil penalty to settle Federal Trade Commission charges that they violated an FTC administrative order barring them from deceptively advertising the cost of buying or leasing a car.
The Federal Trade Commission and the U.S. Department of Agriculture (USDA) will co-host a roundtable in Washington, D.C. on October 20, 2016, to help the agencies better understand how consumers perceive “organic” claims for non-agricultural products, such as personal care products. At the...
Many owners of 2.0 liter Volkswagen diesels will soon be able to sell their cars back to Volkswagen AG for more than their current replacement value as a result of a proposed $10.03 billion deceptive advertising settlement with the Federal Trade Commission. The FTC wants to make sure consumers and...
Federal Trade Commission staff has sent 10 warning letters to online marketers selling products that purportedly provide protection from the Zika virus.
Mars Petcare U.S., Inc., has agreed to settle Federal Trade Commission charges that it falsely advertised the health benefits of its Eukanuba brand dog food. Specifically, the FTC alleges that the company claimed, but could not prove, that a 10-year study found that dogs fed Eukanuba could extend...
A health care scammer and his company, who tricked Spanish-speaking and other consumers seeking health insurance into buying phony medical discount cards, are banned from selling healthcare-related products, and from telemarketing, under court orders obtained by the Federal Trade Commission.
Following a public comment period, the Federal Trade Commission has approved a final consent order against Progressive Chevrolet Company and Progressive Motors Inc., of Massillon, Ohio, which the FTC charged with deceiving consumers by using advertising that touted low monthly car lease payments...
Following a public comment period, the Federal Trade Commission has approved four final consent orders against companies that allegedly misrepresented their personal care products as “All-Natural” or “100% Natural,” despite the fact that they contain man-made ingredients.
Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie...
New or used, cars are big-ticket items. Four new 60-second videos from the Federal Trade Commission can help buyers shop with confidence. The mobile-friendly videos, in English and Spanish, offer important information for every stage of the car-buying process.
The FTC and State of Florida have taken action against defendants who ran an international tech support operation and allegedly misrepresented to consumers that malware or hackers had compromised their computers and that the operation was associated with or certified by Microsoft and Apple to fix...
The Federal Trade Commission highlighted to Congress its multi-faceted approach to protecting older Americans from fraud in testimony today before the Senate Judiciary Committee.
En dos acuerdos relacionados, uno con los Estados Unidos y el Estado de California, y otro con la Comisión Federal de Comercio de EE. UU. (FTC, por su sigla en inglés), la fábrica alemana de automóviles Volkswagen AG y otras entidades relacionadas han aceptado pagar un monto de hasta $14.7 mil...

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