Tag: Advertising and Marketing

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When you make a pact, you must keep your promises . . . or else there are consequences. That’s the premise of Pact, Inc.’s app, which lets you pledge to perform certain healthy activities each week. That’s also the lesson from Pact’s settlement with the FTC over its own broken...
It sounds like there was some “inventing” going on at Florida-based invention promotion firm World Patent Marketing, but a Preliminary Injunction in a case brought by the FTC suggests it wasn’t the kind that unsuspecting consumers bargained for when they forked over millions of...
If you have any influence over influencers, alert them to three developments, including the FTC’s first law enforcement action against individual online influencers for their role in misleading practices. According to the FTC, Trevor Martin and Thomas Cassell – known on their YouTube...
Many historians acknowledge it as the oldest federal law enforcement agency, tracing back to 1772. Benjamin Franklin was integral to its establishment. And the FTC’s Criminal Liaison Unit (CLU) is proud to present one of its employees with the Consumer Shield Award, which recognizes...
According to the “Mad Men” stereotype, you could spot an old-school advertising agency executive by the tailored wardrobe and expense account lunch. A lot has changed in the ad game, but two truths remain: 1) More than 50 years of FTC cases establish that ad agencies may be liable for...

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The Federal Trade Commission will hold a Twitter chat to address a range of issues surrounding disclosures social media influencers must make if they are compensated by -- or have some other material relationship with -- a brand or product they post about. During the chat, Commission staff also...
A group of online marketers will pay more than $2.5 million to settle Federal Trade Commission charges that they deceived consumers with “free” and “risk-free” trials for cooking and golfing products.
Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two social media influencers who are widely followed in the online gaming community, have settled Federal Trade Commission charges that they deceptively endorsed the online gambling service CSGO Lotto, while failing to disclos
The Federal Trade Commission is sending email notices to people who are eligible for partial refunds from a tech support scheme. The operators agreed to pay $10 million to settle allegations that they deceived hundreds of thousands of people.
At the Federal Trade Commission’s request, a federal court has found that the FTC is likely to prevail in its case against World Patent Marketing, an invention-promotion scheme that allegedly deceived consumers through misrepresentations about its success and the services it provided, and...
The final three of nine defendants sued for deceptively marketing dietary supplements will settle charges the FTC and the State of Maine filed in February 2017. The agencies charged the defendants with using deceptively formatted radio infomercials and print ads with fictitious endorsers to pitch...

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Filtering by content type: Plain Language Guidance

Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. Would that recommendation factor into your decision to buy the product? Probably.

Filtering by content type: Closing Letter

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