Tag: Advertising and Marketing

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Filtering by content type: Closing Letter

Filtering by content type: Blog Post

For companies that peddle phony student loan debt relief, we have a message for you: Winter is coming.
What’s on consumers’ minds is what’s between their ears. A proposed settlement with LearningRx, a Colorado-based franchisor with more than 80 “brain training” centers across the country, and CEO Ken Gibson is the latest in a growing line of FTC cases challenging false and deceptive...
If your business regularly makes wire transfer payments, it could be the next target of a fast-growing scam in which cybercriminals trick employees into transferring large sums of money to them by impersonating CEOs and other company executives in spoofed emails.
Seeing is believing. And last week, the FTC reminded eye doctors – in writing – about their legal responsibilities under the agency’s Eyeglass Rule. The rule requires you to provide a copy of the prescription to the patient at the end of the eye exam, even if the patient doesn’t...
In Amazon’s Appstore, many apps geared toward kids prompted them to use fictitious currency, like a “boatload of doughnuts” or a “can of stars,” as part of game play. But a federal district court recently agreed with the FTC that Amazon’s practice of charging cold, hard cash for...
Marketers have been watching the FTC’s challenge to POM Wonderful’s ad claims with interest. Last year, the United States Court of Appeals for the D.C. Circuit ruled that the company deceptively advertised that the products could treat, prevent, or reduce the risk of heart disease,...

Filtering by content type: Press Release

Viatek Consumer Products Group, Inc. and company owner and President Lou Lentine have agreed to settle Federal Trade Commission charges that they made deceptive claims for Viatek-brand Mosquito Shield Bands. The Commission also charged Lentine and Viatek with violating a 2003 administrative order...
In testimony before Congress today, the Federal Trade Commission presented its views on 17 bills Congress is currently considering with respect to the agency’s jurisdiction and operations.
The Federal Trade Commission will host a public workshop on Sept. 15, 2016, to examine the testing and evaluation of disclosures that companies make to consumers about advertising claims, privacy practices, and other information. The workshop, called “Putting Disclosures to the Test,” is aimed at...
Lunada Biomedical, Inc. and its three principals have settled Federal Trade Commission charges that they deceptively marketed Amberen, a dietary supplement, to women over 40 who are perimenopausal or menopausal, making a range of unsupported claims about its ability to help users lose weight and...
The Federal Trade Commission has added three new defendants to an ongoing case against a tech support scam. The scheme allegedly bilked consumers out of tens of millions of dollars by pretending to represent Microsoft, Apple, and other major tech companies. The new defendants in the case,...
The developers and marketers of the LearningRx “brain training” programs have agreed to stop making a range of false and unsubstantiated claims and pay $200,000 under a settlement with the Federal Trade Commission.
Federal Trade Commission staff has sent 38 letters to eyeglass prescribers warning them of potential violations of the agency’s Ophthalmic Practice Rules, known as the Eyeglass Rule, which ensures consumers the right to comparison shop for prescription eyeglasses.
Marketers of green coffee bean extract weight-loss supplements, male enhancement products, and skin care products will forfeit assets totaling approximately $9.2 million, and have already turned over a Ferrari to settle the Federal Trade Commission’s court action brought against them in October...
Federal Trade Commission Chairwoman Edith Ramirez issued the following statement in response to the U.S. Supreme Court’s denial today of POM Wonderful’s petition for a writ of certiorari. The Court declined to review the D.C. Circuit’s ruling upholding a Commission decision that found POM and its...

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Filtering by content type: Plain Language Guidance

The Federal Trade Commission enforces the Eyeglass Rule. It requires eye doctors — ophthalmologists and optometrists — to give patients a copy of their prescription – whether they ask for it or not.  It’s the law. Here are questions and answers to help you comply with the Eyeglass...

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