Effects of Consumer Testimonials in Weight Loss, Dietary Supplement and Business Opportunity Advertisements (the Second Endorsement Study)

Tags:

• Bureau of Consumer Protection
• Consumer Protection
• Endorsements, Influencers, and Reviews
• Health Claims

September 2004

Documents: 

Effects of Consumer Testimonials in Weight Loss, Dietary Supplement and Business Opportunity Advertisements (the Second Endorsement Study) (736.97 KB)

Advertisements 1A-1N (1.43 MB)

Advertisements 2A-2N (1.38 MB)

Advertisements 3A-3X (2.27 MB)

Cardio Guard Questionaire (348.76 KB)

Cardio Guard Screener (136.46 KB)

Coding Instructions (120.48 KB)

Vending Solutions Questionaire (359.06 KB)

Vending Solutions Screener (137.19 KB)

Weight Guard Solutions Questionaire (356.02 KB)

Weight Guard Solutions Screener (145.08 KB)