FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114
Thank you for the opportunity to comment on the proposed sale of Alfalfa's Market intellectual property. I am supportive of the sale to A-M Holdings. I hold a Ph.D. minor in industrial organization economics and have been teaching and researching in the areas of competition, strategy, and entrepreneurship for the past 18 years. I am also familiar with some of the principals of A-M Holdings through my work as a Professor of Entrepreneurship and Sustainable Enterprise. I believe that the transfer of intellectual property to A-M holdings will contribute to the development of competition within the natural and organic foods industry. To my knowledge, the principals of A-M Holdings intend to operate Alfalfa's market and compete directly within the industry. They also posses the core competencies necessary to make this effort a success, and increase the economic performance of the sector through the process of competition. The Alfalfa's Market name will help ensure their success. Thus, I believe the sale of the Alfalfa's Market intellectual property to A&M Holdings will help achieve the goal of a vibrant, competitive, and growing natural and organic foods sector. Thank you for your attention to this matter.