Colorado State University
FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114
I am not a native to Boulder, a transplant rather, but that does not inhibit my knowledge of the legacy that Alfalfas has in the Boulder community. It's in the song written by Leftover Salmon that is still to this day played on the local radio station and in the stories of the people that have lived in Boulder when Alfalfa's was the first market to introduce whole organic foods to the close knit environmentally conscious community. As with every city, Boulder has grown and expanded with transplants such as my self over the years. The demand for whole organic foods naturally increased dramatically and was met with the opening of two additional organic food stores owned and operated by Whole Foods, which eventually bought out and took over Boulder's beloved Alfalfas Market. Although the increasing demand for organic foods was meet with supply, Whole Foods now operates three stores in Boulder County without any competition, thus creating a monopoly in the organic foods sector. Although there now is plenty of organic foods available in Boulder, people no longer have a choice in where their organic food comes from, who supplies it, and what farms it's supporting. Likewise the absence of Alfalfas is noticeable in that there is no longer an organic market who's focus is on brining the community together through the shared knowledge and organic foods as Alfalfas once did, now there is just a giant chain grocer who supplies organic foods The Boulder community wants it's community market back and by returning the Alfalfas name to it's rightful owners and to the Boulder community healthy competition is also restored, and when there is competition there is higher quality foods and services. When Alfalfas market is returned to A-M and to Boulder the heart of the organic community will also be revived.