FTC Seeks Public Comments on Two More Proposed Whole Foods Divestitures, Docket No. 9324, FTC File No. 071 0114
Alfalfa's name should be kept with the Boulder store. Alfalfa's Market was not only the first large-scale natural and organic food store in Boulder, it was one of the first in the nation. Alfalfa's Market first opened at this very location on Broadway. It holds a special place in Boulder's history and in the hearts and memories of locals such as myself. There is even a song about Alfalfa's the store. Boulder is one of the nation's leading centers for natural and organic foods, and a locally-owned store will help continue growth in these industries. Whole Foods operates three stores within Boulder city limits without any competition. Returning Alfalfa's Market to its Boulder roots will help restore competition in Boulder. We need more natural food stores in Boulder that are not just owned by Whole Foods. The principals trying to acquire the store and the Alfalfa's Market name competed effectively with Whole Foods in the past. Alfalfa's and Wild Oats were both headquartered in Boulder, a city of approximately 100,000 residents. Nearly 400 individuals lost their jobs when Whole Foods acquired Wild Oats. Alfalfa's Market intends to hire some of the employees who lost their jobs following the Wild Oats sale.