16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures
Enough people are struggling with exploitative credit practices by banks, fear over identity theft, etc. The last thing we need is intentionally misleading ads designed to trick us into spending more money on unnecessarily expensive, for-profit credit services -- when we can least afford it and when it's possible to obtain legitimate annual credit reports at no cost. These cute, gimmicky ads are terribly dishonest. It's tempting to believe they are offering what they claim, until one realizes -- if one realizes -- that they are buying expensive television time with profits from the very struggling people they are claiming to help. Please support fair, clear, obvious disclosures regarding what a company is actually charging and what they actually provide customers. No more dishonest song and dance about "free" services that are anything but.