16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures
I agree with the proposed changes. I suggest losing "annualcreditreport.com" and changing it to "ftc.gov/freeannualcreditreport" or something like that. Definitely lose the ads until after the process is complete. Point out that other sites included the free credit report with a subscription to other products. Do a little more (and more interesting) marketing, including social networks.