Any government specified law on free credit reporting mechanisms should NOT include any type of advertising. Such advertising any where in the process is highly confusing and will detract focus from the original intent. I have encountered so many people who have made mistakes - myself and my parents included - because these companies are so aggressive and are utilizing these loopholes and general fear to peddle their services. Please keep free credit reporting (once every 12 months) free and not confusing by removing all advertising. These companies will find other ways to market their services.
16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures #545091-00106
16 CFR Part 610 Amendments to Rule to Prevent Deceptive Marketing of Credit Reports and to Ensure Access to Free Annual File Disclosures