Privacy Roundtables - Comment, Project No. P095416 #544506-00071

Submission Number:
Jim Brock
Initiative Name:
Privacy Roundtables - Comment, Project No. P095416
Ladies and Gentlemen: Please consider my request to participate in the FTC Roundtable "Exploring Privacy" on January 28, 2010. Based on my experience in developing the PrivacyChoice services, I am prepared to address how technology affects consumer privacy, and the opportunities and challenges associated with developing tools to enhance consumer disclosure and choice as to behavioral targeting. The attached submission includes background on the PrivacyChoice services, as well as a set of findings, conclusions and recommendations based on my research. Please also see this related blog post: My professional background may be found here: Also, I have researched and written actively about online consumer privacy issues on the PrivacyChoice blog: Thank you for your consideration, Jim Brock Founder PrivacyChoice