From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?
Let a free market determine the answer to this question. The FTC should not be using my tax dollars to address an issue that the government has no business interfering in. "Journalism" is not a right, free speech is. The best thing for the government to do(at all levels) concerning this matter is to ensure that free-speech is not suppressed in any venue whether or not that free-speech supports any particular political position. Abandon all attempts to institute some 'fairness' or related control over speech.