From Town Criers to Bloggers: How Will Journalism Survive the Internet Age? #544505-03666

Submission Number:
Frank Marghella
Dixon Center of Chiropractic
Initiative Name:
From Town Criers to Bloggers: How Will Journalism Survive the Internet Age?
I am a concerned citizen that is commenting to the FTC's workshop to "address proposals to better-support and lower the costs of journalism". On the invitation to comment it says, "Consumers are increasingly turning to the Internet for news and information. Advertisers are moving ads to online sites and scaling back on ad buys as a result of the recession, and news organizations are struggling with large debts they took on during better times. As a result, some are questioning how journalism can survive and thrive in the future." That is capitalism at work! Not everyone succeeds in business! That is the system we have in place and IT WORKS. If you take out big debts in better times, then the media took the risk and it is their resposibility to pay back the debts. You should not look for a bailout from the government. As Dave Ramsey would say, 'don't live beyond your means'. Don't take out huge loans assuming that times will ALWAYS be good. You know what happens when you assume, right? Sometimes businesses fail. However, there will always be a media and there will always be a way to communicate ideas. It just may not be as traditional as it used to be. ADAPT TO THE INTERNET. IT'S ONLY GOING TO GET BIGGER. Figure out how to run your business with these new challenges. What really concerns me is that the only way government intends to fund these proposals is by raising taxes. This working paper mentions some form of the word “tax” 95 times in 47 pages. The paper listed five possible new taxes to pay for a “Citizenship Media Fund.” Those include a $4 billion tax on consumer electronics like your TV or iPod; a $5-6 billion advertising tax; and a tax on both ISP and cell phone bills. It also listed a host of other possible solutions for the problems that impact journalism – everything but the free market. After bailing out GM, they still went bankrupt. Government just delayed the inevitable. It was a HUGE waste of tax dollars. The bottom line is that it is not the job of the government to create another bailout for a stuggling industry. That is basically what this FTC workshop is about. Another bailout. It is the job of that industry to adapt to a new environment and create new ways to sell their product. The media needs to figure out how to do that without a bailout from the government with more taxes to the U.S. citizens. Especially in a recession, do we really need to raise taxes? The economy is extremely fragile right now. The last thing we need is more taxes. Please use this workshop as a way to help the media sell their product effectively through creativity and innovation, not bailouts. Thank you, Dr. Frank Marghella