Response to: What are the business models, including the revenue sources, for journalism on the Internet? One business model that journalists should seriously consider is teaching consumers a new “social norm,” similar to the one that currently generates on the order of $40 billion/yr for food servers. Schools and media messages would teach consumers that they should feel obligated to make appropriate financial contributions to individual journalists or journalistic organizations that provide highly valued services. I discuss the concept and related examples in an 8-page section of a 2004 law review article I wrote proposing many new media business models. Although the title and first half of my piece are not relevant to this discussion, the second half – describing new media business models – is. See Mark S. Nadel, How Current Copyright Law Discourages Creative Output: The Overlooked Impact of Marketing, 19 Berkeley Tech. L.J. 785, 837-45 (2004), a copy of which I have attached.