16 CFR Part 425: "Rule Concerning the Use of Prenotification Negative Option Plans"
It should be illegal for these companies to pervert the truth, or down right lie to consumers for their ill gains. Fortunately I'm smart enough not to give them my credit card for a "free" thing but many others are often duped, I suspect the elderly being the most gullible in this case. Make it against the law and penalize the heck out of them. Its bad enough we're getting bombarded from every direction taken advantage of with everyone trying to get what little cash we have left.