FTC Town Hall to Address Digital Rights Management Technologies - Event Takes Place Wednesday, March 25, 2009, in Seattle
Digital Rights Management or DRM in it's current implementation is the single most ludicrous method of handling the escalating piracy that has affected how the entire world experiences various forms of media. Simply put from a consumer perspective: DRM takes away the rights from legally obtained media that the same illegally obtained media would have. There are better ways to deal with this!!! Apple's iTunes has taken steps to include digital booklets with most of the legally bought albums. Trent Reznor of Nine Inch Nails fame put his signature his latest album and it sold out in minutes. Consumers will not have desire to purchase media without incentive. With the appeal of the internet's anonymity, there is no incentive to follow the law. The answer is to add in that extra (UNIQUE!!!) item or experience that makes the purchase worthwhile. For instance: Add a barcode with each cd that gives discounts to concerts or memorabilia.